1. NBA PLAYOFFS Premieres Saturday, April 14th 5:30pm – 8:00pm ET
The NBA Playoffs kick off in April as the Golden State Warriors look to defend their title after defeating the Cleveland Cavaliers for the second time in three years. The Western Conference champion Golden State Warriors had bolstered their already impressive roster with the addition of former MVP Kevin Durant, who went on to become just the sixth player in NBA history to score 30 or more points in each game of a finals. Sports always scores with Social with the 2017 NBA Playoffs logging 4.3 million tweets for ESPN and over 750k for the NBA Finals on ESPN Deportes. TNT saw over 13.3 million tweets. Playoff coverage spans April 14th – June 17th on ESPN, ESPN Deportes and TNT.
Conference Quarterfinals: Saturday, April 14 – Sunday, April 29 ESPN, ESPD, TNT
Conference Semifinals: Monday, April 30 – Monday, May 14 ESPN, ESPD, TNT
Conference Finals: Tuesday, May 15 – Monday, May 28 ESPN, ESPD, TNT
NBA Finals: Thursday, May 31 – Sunday, June 17 ESPD
Premieres
Saturday, April 14th
5:30pm – 8:00pm ET
Target Demo: M18-34, M18-49