1. App Marketplace with
9Apps
&
9Games

2. India - the most important emerging market
Asia's Mobile-first World Emerges
IN=India
ID=Indonesia
Smartphone
Penetration% IN ID JP AU TW HK KR SG
30%
90%
33%
43%
54%
77%
78%
79%
83%
88%
Smartphone as
main device% AU TW JP SG IN KR HK ID
20%
50%
23%
28%
32%
35%
39%
42%
44%
49%
Average number
of apps installed ID JP IN AU TW HK SG KR
30%
60%
31%
32%
33%
35%
40%
43%
44%
57%

3. More and more Competitors
Challenges & Opportunities
Demographic Dividend
More and more Competitors
Capital Input
Smartphones Burst
User Acquisition is the key point for your business to stand out.

4. They are purchasing users…
shopping:
Entertainment:
Communication:
Other:
Music&Audio:

5. The value of User Acquesion
Snowball Effect to
User Increase
Key to Capital Financing
(not Google Play Rank)
Foundation of
Monetization

6. Media Store WAP Sites Ad Netwrok
Indian Android Users Traffic Structure
High Quality
Market share
Media
Store
Low Volume
High Volume
WAP
Sites Ad
Netwrok
Low Quality

7. Purchase APK users from store is the best cost effective solution.
APK or GP?
Purchase APK users from store is the best cost effective solution. GP
APK
Price
High
Low(1/3~1/2 of GP Price)
Quality
Store APK - High
Non-Store APK - Low
Competition
Low
Room for Growth
Quantity
Restriction
Need to have Google Account;
（Over 40% of Android users don’t have one）
Non

8. APK or GP? Most of the market players are purchasing APK users
E-Commerce:
Tool:
Entertainment:

9. 9Apps is India’s Largest 3rd-Party APK App Market
What is 9Apps?
9Apps is India’s Largest 3rd-Party APK App Market
India’s largest & fastest growing 3rd party App Market, with 1000 million users and 250 thousand free apps.
Daily Downloads
Max Daily Installs for SingleApp
MAU
18 Million
100 Thousand
140 Million

10. 9Apps-Continues on high-speed growth
Note: Data from Google Trends
9Apps is the most searched app store in India.
And it continues to expend with high-speed!

11. Advantages of 9Apps/9Game
Localization Operation Team in Delhi & Mumbai!
9Apps is the most professional app store in India with the best localized content. We know our Indian Users the most!
Best Localized Content Based on Users’ Preferences!

12. Offer 0ptimization advices to help improving your product
Advantages on 9Apps/9Game
Offer 0ptimization advices to help improving your product
Installs of a Tool App
Before Optimizing
Testing
After Optimizing

13. Cost once,harvest twice!
Advantages on 9Apps/9Game
Cost once,harvest twice!
A DDI is gained when upgrade the app in GP
User install a app in 9Apps
Upgrade notification to users
Rank in GP improved

14. Advantages on 9Apps/9Game
E.g. You have a budget of $100,000 per month. An APK costs $0.2, a GP costs $0.5. Then:
18333
9524

15. 3 2 1 Advantages on 9Apps/9Game
If you have a budget of $100,000 per month, your product will be at rank 120 with exposure profits accounted for about 30%. If your product is at Top 10, the exposure profits will account for 60%, but the total budget will exceed to $450,000 per month.
Upgrade conversion rate accounts 10% of new users of purchase APK.
Purchase GP can generate extra exposure profits. Higher rank will get more exposure profits.

16. Advantages on 9Apps/9Game
Largest 3rd-Party App Market with High-Speed Growth
India's largest & fastest growing 3rd party App Market, with 140 million MAU and 18 million daily downloads.
User growth speed is faster than Google play.
Higher Retention & ARPU with Lower costs
9Apps is a stable and high quality channel vs. other distribution channels
The price in 9Apps is lower than Google Play.
Better Conversion
Offering users direct downloads & convenient installs, making installs much easier & user friendly
Intelligent downloading speed boost and shortening install process save time for users
Highly cost efficient solution for partners to reach wide-range of users shortly

17. Co-operation Model - CPI
Cost per install
•Performance based campaigns and installs brought to advertisers
•Cost effective solution to maximize your user acquisition efficiency

18. Successful Case Tools Lifestyle Shopping Music News
40,000 Installs/Day
25,000 Installs/Day
20,000 Installs/Day
15,000 Installs/Day
10,000 Installs/Day
1 Game reach GP top new free No.1,top free No.25
1 App reach GP top new free No.1,top free No.8

19. More Partners on 9Apps

20. Thank you
Address: