1. The Key to Successful International Entrepreneurship
The Key to Successful International Entrepreneurship
Masaryk‘s bussines academy

2. ABOUT THE COMPANY Karl Roland Wirth 1969 1993
Wheels and sanitary equipment
2 mil. pieces wheels/year
In possession of Swiss mother company
I would like tell you something about…
The company was found by…
In 1969 the company was started.
In 1993 the company came into the Czech republic.
The company produces wheels…
The company produces about´2mil…
The company is owned by a Swiss company

3. In these pictures you can see the production factory, which is situated in Jičín.

4. PRODUCT Aluminium wheels (cars, trucks)
Sanitary equipment (shower-bath)
Production from Aluminium and cast iron
Cutting-edge technology and uncompromising quality
Now, I would like to speak about products.
Ronal produces ALU wheels for both cars and trucks.
They also started to produce Sanitary products, for example, shower-bath.
The company uses aluminium and cast iron for producing its products.
Ronal is well-known for its cutting-edge technology and uncompromosing quality.

5. WHEELS Wheels for business partners and end customers
Speedline Corse – sports wheels
Speedline Truck – wheels for trucks and buses
Ronal produces many types of wheel.
The company produces wheel for its business partners and also for end users.
For people who are into cars, they produce Speedline Corse wheels
And for trucks and buses Ronal produces Speedline Truck wheel.

6. Multi Color Rim Flow Forming Wheels Alloy Wheels Forged Wheels
One the next slide you will see the following types of wheels…

7. A wide range of pattern colorscm
A wide range of pattern colors
We produce a wide range of patterns and colours.
The availaible sizes of discs are 14 – 22cm.

8. COOPERATION
Audi, BMW, Ferrari, Ford, Lamborghini, Mercedes-Benz, Porsche, Volkswagen , Škoda…
Our partners include for example…

9. SWOT ANALYSIS Strenghts Weaknesess Opportunities Threats
Now, we would like to present of SWOT analysis
We would like to speak about strenghts…

10. STRENGTHS 40 years on market „know-how“ High quality
Greatly exceeds competition
Every year design evolution
Turnover 6 miliard crowns in Czech republic per year
45 % deliveries aluminium discs in Europe
Our main strenghts are for example:
We have been on the market for 40 years…
We have a new design every year.
We have a lot of satisfied customers and good references.

11. WEAKNESS Demand is bigger than production capacity
The demand for car wheels is huge and we have no capacity to produce so many wheels.

12. OPPORTUNITIES Demand is increasing No branch office in the Slovakia
On the other hand the demand is increasing and it can be an opportunity for us.
For example to increase production.
There is no branch office in the Slovakia at the moment.

13. THREATS
Competition
We think, that our main threats are our competitors.
There are a lot of competitors in this industry and we do not have many new customers.

14. COMPETITION IN EUROPE Borbet Hayes Lemmerz
Our main competitors in Europe are the companies Borbet and Hayes Lemmerz.

15. TARGET GROUP Car factories Services Repair shops End costumers
Our target groups are: car factories, services, repair shops and end customers.
All these subjects can cooperate with us and offer, buy and use our wheels.

16. DISTRIBUTION CHANNELS
Goods sale to car factories
Specialized shops with car parts
In the meantime we use the following business channels:
We sell quite well into car factories and we also supply wheels to car parts shops.

17. GOALS Sell goods in stock Cooperation with small firm
Our goals are to sell the wheels that we have in stock and to start cooperation with a small company which would distribute our wheels.

18. RESOURCES http://www.ronal-wheels.com/cz/domovska-stranka.html
For our prosentation we used the following sources.
The most important for you is the website of the company:

19. Thank for your attention !
And that is all, thank you for your time!
If you have any questions you can ask…