1. Aer Lingus – Dublin
2013 Q3

2. Socio–demographic profile%
Gender
Age
Activity

3. Socio–demographic profile%
Educational background
Marital status
Standard of living
Nationality

4. Reasons for one’s trip today%

5. Purchasing the airline ticket%

6. Number of people in the travelling%

7. Profile of fellow passengers%

8. Buying the ticket before the air journey%

9. Way of purchasing the airline ticket%

10. The most important considerations when purchasing the airline ticket
Mean – scale of 1-5

11. Frequent flyer program membership%
Gold Circle Club
Miles&Smiles

12. Number of flights in the last 12 months from BUD%
Business
Non-Business