1. Wellness Coaching as Lifestyle Medicine
Powering doctors to help patients
master health and wellness

2. Introduction
Healthy behaviors are among today’s breakthrough medicines
Wellness is the mastery of healthy behaviors - fitness, weight, nutrition, stress, + mindset
Wellness is the foundation of peak health and performance at work and home
Wellness coaches help clients become masters of health and wellness

4. Need More than 65% are overweight/obese
85% don’t meet exercise guidelines
Most people are highly stressed
Most people are struggling with lifestyle behavior changes
Most people are not masters of personal wellness
We need to change – not quick fixes but changes that last
We need to get develop a mindset that supports change
structure and accountability
we need a holistic approach
convenience (no time for the gym)
Personal coach – an expert, a partner, and someone who has been trained to help people change

5. Need We have no shortage of info and guidelines
We have no shortage of experts
We need a new approach
Wellness coaching to support lasting behavior change is a solution for many patients
We need to change – not quick fixes but changes that last
We need to get develop a mindset that supports change
structure and accountability
we need a holistic approach
convenience (no time for the gym)
Personal coach – an expert, a partner, and someone who has been trained to help people change

6. Coaching Behavior Change Pyramid

8. Wellcoaches Corporation
Leader in training and certifying health & fitness professionals to be coaches based on evidence-based behavioral psychology
Partnership with the prestigious American College of Sports Medicine
525 wellness coaches trained and 130 licensed Wellcoaches in 50 states
Scalable, replicable, outcomes-driven coaching model supported by web platform
- Training integrates principles of behavioral science, psychology, counseling, life coaching, and future-oriented therapy models

9. Wellness Coaching Rationale
Personal coaching is a proven paradigm to improve performance for athletes and corporate executives
Telephone coaching and counseling improve success of behavior change
Emerging field of coaching psychology integrates principles from many behavioral psychology models
Wellness coaching clients typically reach 70-80% of three month behavioral goals
Wellness programs that invest $ per employee per year typically return a 2:1 (1-2 components) to 12:1 (>3 components that are targeted on different populations.
Wellness coaching is among the best possible investments in your employees because of the personalization and power of coaching to deliver lasting behavior change.
Wellness coaching (delivered by licensed Executive Wellcoaches) is an excellent addition to executive benefits programs.

10. What is Wellness Coaching?
Two coach levels: licensed corporate and licensed executive Wellcoaches
Comprehensive questionnaire
Personal website
Private telephone coaching sessions
Personal plan
Deep thinking
Accountability
Plan ahead to overcome challenges
Accomplish more than thought possible!!

11. Personal Wellness Plan
Wellness Vision – what is the person I want to be with respect to health and wellness?
Motivators, Obstacles, and Strategies to overcome obstacles
Three Month Plan and Behavioral Goals
Weekly Behavioral Goals

12. Benefits to Physicians
Wellness Coaching
Benefits to Physicians
Delegate lifestyle counseling to a wellness coach – something most need and physicians don’t time have for
Patient’s wellness plan provides tool for follow-up visits every 3-6 months
Patient loyalty grows because the support of a coach leads to lasting behavioral and health changes
Wellness programs that invest $ per employee per year typically return a 2:1 (1-2 components) to 12:1 (>3 components that are targeted on different populations.
Wellness coaching is among the best possible investments in your employees because of the personalization and power of coaching to deliver lasting behavior change.
Wellness coaching (delivered by licensed Executive Wellcoaches) is an excellent addition to executive benefits programs.

13. Wellness Coaching Benefits to Patients
Higher performance (e.g. for athletes and executives)
Changes that last - higher self-esteem, energy, productivity
Support, structure, and accountability
Privacy, confidentiality, and personalization
Coach expertise in exercise, nutrition, weight and stress management
Holistic approach
Convenience and affordability
Personal choice

14. Ideal Patient Characteristics
Has a medical condition or health risk for which healthy behaviors are part of the textbook prescription
Ready, and willing to make changes in at least one area – exercise, nutrition, or stress management
Can invest in some portion of coaching fees ($100 planning session, $40 weekly or biweekly session)
FSA/HSA accounts can be used

18. Wellcoaches Program Options
Initial Rx:
90-minute wellness coaching session ($100)
Three month program ($160 per month for 3-40 minute sessions)
National weight management study – three month program at a 25% discount
Self-coaching tools
1. Quality control includes coach credentials (ACSM certification or Registered Dietitian), rigorous coach training, license agreement committing coaches to follow ACSM and ADA guidelines, coaching session audits at least once per quarter, coach website audits monthly

19. Weight Management Study
BMI and no weight loss medications or supplements
Safe to exercise
Three month coaching program at 25 % discount
Blood work, blood pressure, weight, waist girth within first month, and 3, 6, 12, and 24 months
Physician gets copy of wellness plan and progress reports
1. Quality control includes coach credentials (ACSM certification or Registered Dietitian), rigorous coach training, license agreement committing coaches to follow ACSM and ADA guidelines, coaching session audits at least once per quarter, coach website audits monthly

20. Lifestyle Medicine CME Program
Harvard Medical School
Prominent collaborators (Prochaska, Willett, ACSM)
Multiple lessons on target lifestyle behaviors
Multiple lessons on counseling/coaching behavior change
First module on weight management to be launched in September 2005

22. Wellness Coaching as
Lifestyle Medicine
Powering physicians to help their
patients master health and wellness