1. Ann Momo Stella Yolanda
CITY CAFE
Ann
Momo
Stella
Yolanda

2. Outline Introduction Slogan 4P (Product/ Place/ Price/ Promotion)
SWOT Analysis
References

3. Introduction Unsuccessful coffee service in 1986 Restarting in 2004
High quality coffee machines
Andes’ coffee beans

4. Introduction Cultivation and vogue Logo Environment
Vivid and independent brand

5. Slogan 城市 就是我的咖啡館 Enjoy your time Enjoy your city
城市 就是我的咖啡館
Enjoy your time
Enjoy your city
在CITY CAFÉ濃純香氣中，發現城市最美麗的心情
Informative advertising

6. 4P-Product / Price

7. 4P-Product / Price 40 60 50 70 65 CITY CAFÉ Ikari Dante Cafe Latte (M)
Cafe Latte (L) 70 65
Cappuccino (M)

8. 4P-Place
ELEVEn chains

9. 4P-Promotion

10. SWOT Analysis —Lack of professional knowledge of cafe Strength
—Not expensive
—Easy getting
—Well-known
Weakness
—Taiwan only
—Monotony of product
—Lack of professional knowledge of cafe

11. SWOT Analysis Strength —Not expensive —Easy getting Weakness
—Taiwan only
—Options of type on coffee
—Lack professional knowledge of coffee

12. SWOT Analysis Opportunities —Expand to global
—Provide the variety of ice coffee or tea
—buy coffee with own cookies, cake and
bread for the whole set of offer
Threats
—Increased competition

13. Reference http://www.citycafe.com.tw/
消費》超商咖啡戰 萊爾富特價出擊