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Electronic Commerce
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Foundations of Electronic Commerce (EC)
Interorganizational Information System (IOS) Benefits and limitations of EC Future of EC
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Electronic Commerce Electronic commerce (EC) is an emerging concept that describes the buying and selling of products, services and information via computer networks, including the Internet.
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Interorganizational Information System
An interorganizational information system (IOS) involves information flow among two or more organizations. Its major objective is efficient transaction processing, such as transmitting orders, bills, and payments using electronic data interchange (EDI).
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IOS and Electronic Markets
Drivers of IOS Types of IOS Electronic Markets (EM)
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Drivers of IOS Reducing costs Improving the quality of information
Compressing cycle time Eliminating paper Making the trading process easy for users
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Types of IOS Electronic data interchange (EDI)
Electronic funds transfer (EFT) Integrated messaging Shared databases
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Benefits and Limitations of Electronic Commerce
Organizations Consumers Society Limitations Technical Nontechnical
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EC: Benefits to Organizations
Decreasing information costs Reduced inventories Reduced cycle time Supports BPR Lowers telecommunication costs
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EC: Benefits to Consumers
More choice Less expensive products Quick delivery 24-hour availability Quick access to information Customized product at competitive prices Virtual auctions Interact with other EC customers
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Limitations Technical
Lack of security Insufficient telecommunication bandwidth Software tools still evolving Integration of internet and EC software Special Web servers Interoperability of software and hardware
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Limitations Nontechnical
Accessibility Legal issues Government regulations Difficult to measure benefits EC still evolving Customers resist change
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Limitations Nontechnical
Insufficient support services Perception that EC is expensive and insecure EC has not obtained a critical mass of sellers and customers EC - breakdown of human relationships
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Business to Consumer Applications
Advertising, online publishing and push technology Cyber banking, personal finance and stock trading Job market, auctions, bids and bartering Travel and real estate Electronic retailing and malls
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Push Technology Push technology is an approach designed to deliver only the information users want or need.
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Advertising, Online Publishing and Push technology
Own Web site Other organization’s Web site Electronic publisher’s Web site EC vendors’ pages (Netscape or Yahoo) Information kiosks Electronic malls and metamalls News groups
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Personal Finance Bill paying Tracking bank accounts
Portfolio management Investment tracking Quotes Budget organization Tax computations Retirement planning
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The Job Market Job seekers Job offers Recruiting firms
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Auctions Auctioning cars to dealers Live online auctions Art auctions
Airlines
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Business to Business Applications
Electronic Data Interchange (EDI) Intranet commerce
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Electronic Data Interchange (EDI)
EDI can be defined as the electronic movement of specially formatted standard business documents, such as orders, bills, and confirmations sent between business partners.
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Electronic Data Interchange (EDI)
Business transactions messages Data formatting standards EDI translators Private lines versus the Internet
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Intranet Commerce Efficient transaction entry
Common transaction processing Consistent internal controls
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Intranet Examples Credit Lyonnais Harris Industry Canada Intel Fujitsu
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Intranet Examples Post AG Sun Microsystems Sparbanken Sverige AB
The Social Security Administration
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The Customers Customers and their behavior Electronic commerce agents
Market research Customer service Electronic commerce agents Bargain finder Firefly and open sesame Resume robot Good stuff cheap Negotiating agents
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Customer Service: Life Cycle Approach
Phase 1: Requirements Phase 2: Acquisition Phase 3: Ownership Phase 4: Retirement
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Support and Implementation
Electronic commerce infrastructure Electronic payments Support services Legal and security issues Implementation issues
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Electronic Commerce Infrastructure
Networks Web servers Web server supporting tools Web page design Transactional activities
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Encryption Encryption is the conversion of information into a form readable only with a decryption key.
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Electronic Payments Obstacles
Limitations of traditional payment instruments Public key, private key Digital signature Electronic certificates
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Electronic Payments Secure electronic transaction protocol
Electronic cash Electronic credit cards Electronic checks Electronic payment cards Electronic funds transfer
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Electronic Payments Obstacles
Lack of security Handling micropayments Inconvenience Incompatibility
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Limitations of Traditional Payment Instruments
Delay due to verification and authorization Risk of loss or theft Processing cost for micropayments too high Less convenient Cash payment necessitates meeting between buyer and seller
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Limitations of Traditional Payment Instruments
Security risk Not everyone accepts credit cards Some buyers do not have credit cards
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Support Services Examples
ConnectUS The Global Business Alliance Incorporated CommerceNet BioMedNet World Insurance Network
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Support Services Examples
The Financial Services Technology Consortium and Smart Card Forum Joint Transmission Services Information Network
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Legal and Security Issues
Buyer protection Fair credit billing act Sellers protection Legal aspects of EFT
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Implementation Issues
Domain name Web tracking Taxes and fees Copyright Manipulating securities on the Internet Security
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Managerial Issues Managing resistance to change
Integration of electronic commerce into the business environment Lack of qualified personnel and outsourcing Alliances Implementation plan Privacy
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Managerial Issues Justifying electronic commerce by conducting cost-benefit analysis The human element Impact of EC organizational structure people marketing procedures profitability
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Copyright 1999 John Wiley & Sons, Incorporated. All rights reserved
Copyright 1999 John Wiley & Sons, Incorporated. All rights reserved. Reproduction or translation of this work beyond that permitted in Section 117 of the 1976 United States Copyright Act without the express written permission of the copyright owner in unlawful. Request for further information should be addressed to the Permissions Department, John Wiley & Son, Inc. Adopters of the textbook are granted permission to make back-up copies for his/her own use only, to make copies for distribution to student of the course the textbook is used in, and to modify this material to best suit their instructional needs. Under no circumstances can copies be made for resale. The publisher assumes no responsibility for errors, omissions, or damages, caused by the use of these programs or from the use of the information contained herein.
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