1. 3.02 Understand business publications.
The Target Audience
3.02 Understand business publications.
3.02 The Target Audience

2. Traits of the Target Audience
The identifying characteristics of the Target Audience provide the “hooks” for grabbing their attention by appealing to their
Age
Ability
Special interests, and
Group Membership
3.02 The Target Audience

3. Age of the Target Audience
What is the general age group ?
Elementary
Preteen
Teen
Young adult
Mature adult
Senior citizen
3.02 The Target Audience

4. Educational Background of the Target Audience
What is the general Education Level of the Target Audience?
knowledge of the Educational Background will determine the amount of text, word choices, and amount of graphics used in the publication.
Be concise and get to the point.
3.02 The Target Audience

5. Educational Background of the Target Audience
Can the audience read well?
Use age appropriate graphics to convey
3.02 The Target Audience

6. Common Interests of the Target Audience
Does the Audience (group) as a whole share Common Interests, such as knitting, doll collecting,
bowling, stamp collecting, kayaking, or
fly fishing?
3.02 The Target Audience

7. Group Memberships Does the Audience share similar Group Memberships?
Is the Target Audience a member of a particular group?
Does the Audience share similar Group Memberships?
Special Interest Groups
Boy Scouts
FBLA
Gaming
Gardening
Harry Potter
3.02 The Target Audience

8. Elementary School Flyer Version B
3.02 The Target Audience