1. Patent portfolios were traditionally protected and locked far away from public view

2. Opening Up their Portfolios
IBM
Microsoft
Hewlett Packard
NEC
Xerox
Delphi
Nortel
Honeywell
Dupont
Unlocking new streams of licensing revenue, corporations, universities and all types of organizations are now opening up their portfolios, cataloging technologies and actively promoting them online

3. One Technology—Many New Products
Multiple applications
Different markets
New routes to market
The growth in tech transfer is driven by the reality that breakthrough technologies often have a number of diverse uses and applications One technology may have the potential to spawn several important new products spanning a number of very different markets
Organizations, on the other hand, (even the largest ones) tend to focus on the markets they know best and have very specialized sales and distribution channels that prevent them from entering new and different market sectors

4. One Technology—Many New Products
License and sell to non-competing organizations
Commercialize new applications
Leverage new routes to market
The only way to unlock the full potential of your portfolio is to list, license and sell your technology assets to non-competing corporations that are looking to create their own new products and revenue streams

5. Generate Incremental Revenue
IBM is reported to have generated over $10bn in licensing royalties in the 10 years from 1993
More than 90% reaches bottom line
Some organizations have achieved remarkable success from out-licensing their technology assets In the last 10 years, IBM has reported over $10bn in licensing royalties, with more than 90% of this revenue, or $9bn, dropping to the corporations bottom line

6. Boost your Bottom Line Licensing revenue high margin
R&D costs already written off
Cataloging & marketing costs relatively low
Licensing revenue is often very high margin This is because the development costs have normally been accounted for, little or no further development work is necessary before licensing can commence-and the cataloging and marketing costs are relatively low

7. Help Licensees to Find & Buy
Help customers find, explore and evaluate your technologies
Online catalog can reach and promote to potential licensees all over the world
As always, revenues are affected by the ease with which customers are enabled to buy This means helping them to find, explore and evaluate what you have to offer An online catalog can reach and promote your technologies to potential licensees all over the world

8. Synchronize Development Projects
Catalog can help your own R&D teams
Valuable internal resource
Help synchronize projects
Spark new product ideas
However, some of the benefits may be closer to home An accurate, up-to-date directory of technology assets can become a valuable resource for your research and development team, help synchronize projects and spark valuable new product ideas

9. Attach Value to your Assets
Cataloging may be valuable to your finance department
Help produce balance sheet and other financial reports
Your finance department may benefit as well Cataloging the technologies is an important step in the process of attaching value for balance sheet and other financial reports

10. Why Catalog your Technology Assets?
Generate Incremental Revenue
Boost your Bottom Line
Help Buyers to Find & Buy
Synchronize Development Projects
Attach Value to your Assets
Global technology licensing and transfer activity is growing at a rapid pace
The time may have come to open up your patent portfolio, unlock new streams of licensing revenue and boost your bottom line

11. Catalog and promote your technology assets with Tynax, the technology trading exchange