1. Man Down
“Where’s the flag?”

3. Product – Man Down! Automatic “skier down” flag system
Active RFID Tag Rider Device
Paired Rope Device
Warning Dash Light
Flag w/ Automatic Release

4. Why ‘MAN DOWN!’ ? Uneven tan lines Rider Safety “Where’s the flag?”
It’s the law

5. Target Market Boat Owners Water Sport Enthusiasts Families Utahans
Skiing
Wakeboarding
Tubing
Knee Boarding
Families
Utahans

6. Place Outdoors stores Boating supply stores Board Sports stores
Online retailers
Direct sales to boat dealers/manufacturers

8. Estimated hardware costs = $36-43 Estimated Retail ~$100
Price
Rider and rope devices w/ waterproof active RFID tags
$12-15
Flag hardware with RFID receiver
$10-12
Dash light with suction cup
$14-16
Estimated hardware costs = $36-43 Estimated Retail ~$100

9. Promotion

11. Direct Competition
Nothing like “Man Down”
Wireless
Driver Alert

12. Indirect Competition Old Flagging System
Similar Devices such as “Flag Buddy”

14. Plans for the Future Possible standard safety device for boats
Boat Manufacturers could include device with purchase of boat

15. Where’s your flag?