1. 6.02 Exemplify advertising

2. What is advertising?
Any non-personal paid form of communication designed to inform, persuade, or remind customers about a good or service

3. What is media?
The agencies or means used by a company to convey an advertising message

4. What is cooperative advertising ?
Occurs when a manufacturer helps a retailer pay for advertising costs
For example: Kellogg’s gives Kroger money to help them advertise Kellogg’s cereals

5. Advertising includes:
Print Media
Newspapers
Magazines
Direct Mail
Outdoor Advertising
Directory Advertising
Transit advertisements

6. Advertising includes: (con’t)
Broadcast Media
Television
Radio

7. Advertising includes: (con’t)
Online Media
Electronic Direct Mail
Online Ads

8. Advertising includes: (con’t)
Specialty Media
Giveaways

9. Advertising Agencies help to…
Design ads and ad campaigns