1. Receptivity Survey 2014
Atlantic 18+
June 2014

2. Perceptions of Advertising
And the survey says…
In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media
Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving
Year after year television advertising is quoted as the top performer

3. Most Noticed Advertising
Atlantic 18+
Q. In which medium are you MOST LIKELY TO NOTICE advertising?
Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014

4. Most Receptive To Ads While...
Atlantic 18+
Q. When are you MOST RECEPTIVE to advertising messages?
Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014

5. Most Attentive To Ads While...
Atlantic 18+
Q. When do you pay the MOST ATTENTION to advertising messages?
Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014

6. Favourite Advertising
Atlantic 18+
Q. Thinking about your FAVOURITE advertisement, where did you see/hear it?
Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014

7. Most Emotive Advertising
Atlantic 18+
Q. Have you ever seen/heard an ad that has made you LAUGH or CRY?
Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014

8. Most Emotive Advertising
Atlantic 18+
Q. Where did you see/hear the ad? (subset of previous question)
Source: BBM Analytics June 2014 – TVB Receptivity Survey 2014