1. Acquisition of Professional Competences Through Language Teaching
Louisa Hendriks-Liu
Hospitality Business School
Saxion University of Applied Sciences, the Netherlands

2. Saxion University Public university established in 1875
Focus on profession-oriented education
11 Schools, 6 Research Centers
24,000 students majoring in 52 bachelor programs and 12 master programs
2,200 staff members
Located in Enschede, Deventer, and Apeldoorn

3. Saxion on the Map

4. Hospitality Business School
2,300 students staff members
Bachelor of Business Administration in
Tourism Management (Dutch & English)
Hotel Management (Dutch & English)
Facility Management (Dutch)
3 Master programs
Hands on, Minds on, Hearts on

5. Language Strategies
The limits of my language means the limits of my world Ludwig Wittgenstein
Language and Maths: building blocks of students' stock of knowledge
online test / diagnostic tests
Competence of communication
Teaching and testing incorporated in various courses

6. Competence of Communication
Teaching and testing of skills: embedded in language and vocational courses as well
Oral skills
Sales pitch in Marketing
Convincing the board in Strategic Plan
Thesis defense
Written skills
“Quick Scan” on reports, thesis, etc.

7. English Teaching
Objective: improving communication skills in business context by means of integrating professional knowledge into language teaching
Target group: first, second, third year students
Tools: course books, internally composed learning materials, recommended sources, etc.

8. What We Do (1) Focus of Teaching Knowledge: grammar, vocabulary
Skills:
Reading
Speaking
Writing

9. What We Do (2) Knowledge: with relation to the business context
Grammar:
Tense: bottleneck vs advice for improvement
Style: passive vs active voice
Vocabulary:
Business vocabulary book
Vocabulary list from audio/video materials

10. What We Do (3) Language Skills: 1. Reading:
Books/articles about hospitality industry
Making-People-Feel-Welcome- ebook/dp/B00AZ6G8QO
Websites of hospitality business companies

11. What We Do (4) Language Skills:
2. Speaking: clear, receiver-oriented, and result-oriented
B2B telephone conversation
Promotional pitch
Business meeting
Business negotiation
Initial interview

12. What We Do (5) Language Skills:
3. Writing: clear, receiver-oriented, and result-oriented
Application letter
Internal business report
Advisory report
Promotional writing: press release/brochure/ request of proposal

13. How We Do It Key: course development and assessment
Way: teachers with knowledge of the industry
Language teachers: industry internship
Team set-up: industry oriented
Task division:
Multi-disciplinary course team: HM/DD
Internship supervisor / thesis assessor
Study career counselor

14. Innovation “The only way forward in life is innovation.”
- Georges St.-Pierre
Trends and development
New technology

15. Q & A