1. The Triple Witching Hour
Copyright, 2002.
YESAWICH, PEPPERDINE, BROWN & RUSSELL

2. Agree: Recent Terrorist Events Are Likely To Influence My Future Leisure Travel Plans*
* Among adults who, prior to September 11, intended to take one or more domestic or international leisure trips during the next 12 months.
© Yesawich, Pepperdine & Brown, All rights reserved.

3. Agree: Recent Terrorism Likely To Influence Future Business Travel Plans*
*Among those who, prior to September 11, were planning to take at least one business trip during the next twelve months.
© Yesawich, Pepperdine & Brown, All rights reserved.

4. Supplier Response?
Market “distressed” inventory at deeply discounted prices
Without cannibalizing booked revenue
On the Internet

5. Active Internet Users (In MM, Top Ten Travel Sites)
Source: NetRatings

6. Challenging Signs Unemployment rate of 5.7% 4% savings rate
Liberal use of credit
15% of household income to service debt
First decline in household net worth since late 1950s

7. Consumer Confidence
Source: The Conference Board

8. DOWNWARD NOBILITY: VALUE IS KING, CHEAPER IS CHICER

9. Tough Customers
Agree: I always attempt to negotiate the best rate when making hotel reservations.
82%

10. Internet/Online Usage (To Plan Some Aspect Of Travel)

11. Strategic Control Agree: The single most important change
created by the Internet is giving consumers
like me greater control.

12. Travel Web Site Features
2002
Extremely/Very Important:
2001
Being able to check the lowest rates
for airfare, hotels and car rentals 91% 90%
A 24-hour grace period to cancel
reservations if necessary 93 88
An easy-to-use booking feature
for airlines, hotels and car rental
companies 83 78
Destination maps illustrating area activities,
dining, shops, attractions, etc
Photos of the area, hotels, etc

13. PRICE LOYALTY: The New Consumer Mandate