1. Country Notebook: Lebanon
Jennifer Biskey
Jess Engler
Carly Gault

2. Lebanon

3. When compared by weight, wood is used more than all plastics, metals, and concrete combined.
Pound for pound, wood is stronger than steel because it has a more favorable strength-to-weight ratio.
Our Product: OSB Board

4. Target Market Shipping Location: Beirut, Lebanon
Target Market: Lumber yards
Rationale:
Located along coast of Mediterranean Sea
Reconstruction after Civil War
Remodeling to ‘go green’
Target Market
Photo taken June 21, 2006 after Israeli warplanes launched air strikes

5. The Strategy Start out with a below-level price
Offer additional 10% discount on $200 USD purchase to customers
Mail out a survey to purchasing customers rating their level of satisfaction with our OSB board and service
The Strategy