1. Henderson Classic Car Roll-In
Visitors and economics

2. background
The goal of the surveys is to provide the Roll In committee with an opportunity to learn more about Roll In attendees, receive feedback from attendees regarding the event, and measure the economic benefit of the event on Henderson.
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3. Visitor profile
Who Comes?

4. Car owners are target market, but…..

8. Roll-in has dedicated fans

11. Number of people commenting “great job”, “keep up the good work”39
Number of people commenting “great job”, “keep up the good work”

17. 19%
More than 40 miles

18. Drives awareness

19. “This is a compliment. I'm happy this town likes the roll in
“This is a compliment. I'm happy this town likes the roll in. I have such a good time. I have checked out some stores over the years and bought things. If it wasn't for the show I would not have been stopping to look at this town other than if I drive through because I took a different route. Keep up the good work guys.”

21. Always things to improve13
Food – need more vendors
Parking – more spaces, especially on Main Street 9
Picnic tables/outdoor spaces to sit and eat 8
Bathrooms – access and quality

22. Economic role
Do They Spend Money?

23. The attendee perspective

24. Yes, they do, $17 per person

26. Total spending
2,950
4,400
7,000
$121,500

27. Accounting for the weather..
$167,700
$9,300/week

28. business/vendor perspective

29. $275 per night
92% strongly agree

30. Total spending 24
$6,600
$118,800

31. $110,000-$130,000 comparison Attendee survey Business survey $121,500
$118,800
$110,000-$130,000

32. Classic car roll in
Discussion Points

33. Roll in successful, dedicated fan base
95% attendees
92% bus./vend.
Growth versus maintenance
Efforts to attract new attendees
Expanded marketing efforts
Activities for a younger generation

34. 67% CAR OWNERS Cars are target, but…
Parking for best viewing by spectators
Continued support for Main Street efforts
Vendor and business mix

35. Driving henderson awareness
78% VISITED OTHER TIMES
JR Brown and camping
Increased marketing of vendors
Additional coordination with businesses

36. Minor improvements Parking and traffic control
Clearer communication – sponsor parking
Handicap and strollers
Outdoor seating and bathrooms
More benches/tables – food vendors

37. Questions? discussion

38. Prepared by Brigid Tuck, Sr
Prepared by Brigid Tuck, Sr. Economic Impact Analyst,