2. Background

3. The World Wide Fund for Nature (WWF)
An International Organization.
the world’s largest independent conservation organization with over 5 million supporters worldwide.
With the mission” to halt and reverse the destruction of our environment”
WWF is trying hard to make this world a better place.

4. Challenge/Brief of the Campaign.

5. Advertising campaign in the form of bathroom towel dispensers.
Adopt a crucial environmental message into the built environment.
Marketing concept ingeniously integrated into the most banal space: a public restroom.

6. The Idea.

7. They make the shape of South America through which a stack of green paper towels illustrates the green rain forest canopy of the continent.
As the paper towel dispenser is slowly drained of its green paper towels.
Paper towel is decreasing, which represents the environmental impact of disposable paper towels.
The idea came from the prestigious Saatchi and Saatchi, Copenhagen, Denmark.

8. Result This is an shining example of communication design.
Making a direct, graphic connection for viewers about how simple thoughtless consumption impacts the environment in such a negative way.
The message is : Every piece of paper you take is a piece of South America’s rainforest.

9. Marketing Problem This campaign only done in Canada.
Not everyone cares about the importance of save the environment.

10. Analysis of work.
This work maybe give a good impact to people who’s aware about environment.
And give a awareness to people the important of save the trees/greens.
If I can do , it should be rolled out to Malaysia and all country in this world.
Change the shape into the world map .
Make the campaign to a public about save paper , and save our planet “Keep Green”.