1. Sports and Entertainment Marketing 1
Objective 3.01

2. When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A. gender
B. demographics
C. geographics
D. psychographics

3. D. psychographics

4. The promoters of an extreme-sports weekend would most likely target which of the following A. professional athletes B. older men, ages C. business executives D. young men, ages 12-34

5. D. young men, ages 12-34

6. Males between the ages of who are sports-minded and live in Orlando, Florida is an example of a A. niche market B. demographic characteristic C. sponsor D. marketing mix

7. A. niche market

8. What should a sports or entertainment event do in order to be successful? A. earn maximum profits B. generate favorable press C. satisfy customer wants D. promote popular causes

9. C. satisfy customer wants

10. Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event A. personalities B. demographics C. expectations D. affiliations

11. B. demographics