1. Lessons In Effective Student Success Storytelling
Toni Molle – CSU CO Public Affairs
Jeannie Wong – Sacramento State
Dave Edwards, Ed.D. – Cal State Fullerton

2. Today’s topic and format
CSU CO Public Affairs – Lessons In Effective Student Success Storytelling, role of Chancellor’s Office and campus Public Affairs
Sac State – Made At Sac State; Integrated Success Storytelling
Cal State Fullerton – Everyone Plays A Role Advocating For Students and Sharing in Student Success;
Storytelling Tips
Questions

3. Panelists Toni Molle, Director, Public Affairs, CSU CO
Jeannie Wong, Associate Vice President, University Communications and Marketing, Sacramento State
Dr. Dave Edwards, Executive Director, Associated Students, CSUF, Inc.

4. Telling CSU Students’ Stories
Key CSU Stories
Graduation Initiative 2025
Inclusivity and Diversity
Budget Advocacy
CSU Messages
Opportunity
Quality
Transformation
Success

5. Maximizing Opportunities
Identify Advocates Who Will Tell Your Story
Repurpose Content Across A Variety Of Channels
Repeat and Repackage
Tell Them Once. Tell Them Again
Share Stories With Multiple Networks
Summer Arts Example? Play video.

6. Visual Storytelling Add a Visual Element: Photo/Video
Identify One Or More Visual Element For Every Story
Tap Experts & Advocates To Tell The Story
KISS: Keep It Short And Strategic
Tips And Tools Of The Trade

7. #MakingItHappenAtSacState:Telling our story
Content is produced by our staff writers and visual communicators, working in close collaboration with our campus partners, including the President’s Office and especially the governmental relations team.
We leverage and amplify (read: repeat and repackage) the content (stories, videos and photos) by strategically utilizing our integrated communication channels. Those channels include:

8. Communication channels:
News releases and advisories
Social media: Facebook, Twitter, Instagram and Storify. (We also have YouTube, Vimeo and Flickr accounts, primarily for archiving.)
University home page
Sacramento State Leader, a weekly e-newsletter

9. Communication channels, cont.
Made at Sac State Magazine, our new quarterly online publication
Award-winning Made at Sac State marketing campaign
Additional marketing and advocacy collateral
Campus signs
Highway 50 digital billboard

10. Hecho en Sac State!

11. Why it matters State support vs. tuition

12. So … what is our story?
It can be found in our Message House

13. Made at Sac State

15. Academic Benefits for Student Employees
Opportunities for auxiliary organizations to support the academic success of their student employees
Example 1: Auxiliary Services Corporation, CSUF provides a book loan program for all student employees. This allows students the opportunity to borrow books, providing substantial savings each semester.
Example 2: Associated Students, CSUF, Inc. provides student employees four hours of paid time off to study per semester for students who have been employed for six semesters or more. This effort is a part of ASI’s commitment to supporting the personal, professional, and academic success of our student employees.

16. Strategies for Student Staff Development
Ask. Know. Encourage.
In the fall of 2013, the Ask. Know. Encourage. program was introduced as a way to give professional staff and advisors the tools needed to better connect with student staff members.
Ask the questions. Know the resources. Encourage their academic achievement.
Providing supervisors with resources
The Ask. Know. Encourage. program provides all staff with an informational brochure consisting of academic advising resources, career planning resources, tutoring and academic resource center locations; academic college resources; and general campus resources. The information is reviewed each semester and updated as needed so that supervisors always have the resources needed when working with students
Creating opportunities for intentional intervention
The final component of the Ask. Know. Encourage. program is a monthly sent to all supervisors. This provides supervisors with prompt information, suggestions, and questions for the student employees based on the staff development theme for the month.
For example, during October, the student development theme was balancing independence and interdependence. Supervisors received the following prompt to use during their interactions with their student employees:
“Name a time this week when (1) you had to determine when to act alone and (2) why you had to work or consult with others.“

17. Storytelling Tips Develop a heart and head connection
Use the right protagonist
KISS
Leverage and amplify content
Build your message house
Ask. Know. Encourage.

18. Closing Thoughts & Questions

19. Add contact for University Communications