1. Sports and Entertainment Marketing 1
Objective 4.03

2. What do businesses often include with a news release to attract an editor's attention:
A. Promotional souvenir
B. Captioned photograph
C. Reference list
D. Thank-you letter

3. B. Captioned photograph

4. One reason sport/event organizers often plan a day to give the media an opportunity to visit the site in advance is to encourage the media to A. set up broadcast equipment. B. pick up their credentials. C. publicize the preparations. D. hold a press conference.

5. C. publicize the preparations

6. What do sport/event planners often develop to encourage television and newspaper coverage? A. Sales promotions B. Local contests C. Media guides D. Creative themes

7. C. Media guides

8. Why is it important for professional sport organization to develop relationships with the media? A. To maximize favorable news and event coverage B. To reduce the need to obtain alternate sources of income C. To obtain endorsement deals with professional athletes D. To prevent the release of information to the public

9. A. To maximize favorable news and event coverage

10. Which of the following is an advantage to a sport organization that develops an interactive relationship with the broadcast and print media:
A. Ensures confidential information exchanges
B. Decreases the need for a public-relations plan
C. Builds mutually favorable relationships
D. Reduces organizational crisis risks

11. C. Builds mutually favorable relationships