1. Dina Septiani, M.Comn IGAK Satrya Wibawa MCA
Interactive Political Communication and the rise of social media in Indonesia
Dina Septiani, M.Comn
IGAK Satrya Wibawa MCA

2. Political marketers in changing their conventional political spending
Conventional Political Campaign
Interactive Political Communication
Source:
Source:
Interactive political communication using social media…?

3. Transversality… between old and new media?
… social media has been used as part of politicians’ to set a discourse for positive image?
Transversality… between old and new media?
Tranversality … ideas are being dynamically across through.
Facebook and Twitter… opportunities for individual politicians to profile themselves (Kruikemeier, Noort, Vliegenthart, Vreese, 2013)
Interactive political communication… new platform.

4. In Political Communication, social media has been used to personalize the communication channels…?
Van Zanten and Van Zoonen (in Kruikemeier et al, 2012) “The specific features used in new and social media are designed to facilitate a direct link between sender (politician) and receiver (citizen)”

5. Rhetorical artifacts becomes collaboratively rather than individually
Conventional and Individual (rhetorical campaign)
Social Media and collaborative (rhetorical campaign)
Source:
Source: ttp://

6. Case Study in Indonesia
2004 Parliamentary and Presidential Election “ opinion of others has influenced 18% of the voters, and the majority of the Indonesian voters are likely to be influenced by the media and by their social environment (Koesters, 2012)
The 2012 Gubernatorial Election of Special Region of Jakarta : social media works for the remaining undecided voter pool (

7. Comparison between United States and Indonesia
Case Study on the President of Republik Indonesia  Facebook was mainly used as the primary platform, and twitter was used for more continuous dialogue.
My.BarackObama.com  utilizing various forms of social media and new media, including facebook, youtube and a custom generated social engine.
Cost Effective Reason:
Television – Costly
Social media
Enable faster communication
Used for cause-related fundraising, lobbying, volunteering, community building, and organizing
Engage voters

8. Internet political campaigning (cost based on US Election)
Conventional Media Cost
Cost of different media choice
Source:
Source:

9. Challenge: Digital Divide in Indonesia
PCs per 100 Population (data from 2010)
Active Social Media Penetration
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10. The social environment… in Indonesia?
… compromising a strong ethnic diversity?
An abundant part of people in Indonesia  changed the way people in Indonesia communicate within their community.
Case study at the 2012 Gubernatorial Election of Special Region of Jakarta  the party and its candidate have successfully established the relational Political Marketing Management as an organization philosophy that lead for the better constituency services based on the long-term policies.

11. The future of internet technology (search) and social media.
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12. In Conclusion… Interactive marketing changes the political messaging.
With a strong ethnic diversity, internet technology proven to be functioning indicated from the winning of Joko Widodo and Basuki Ahok.
With its inherent critiques, challenges and opportunities with interactive political communication, it is important to notes on the very important aspect of control of communication and relationships.