1. Titusville Community SWOT Analysis
October 19, 2017

2. What is SWOT?
Strengths
Weaknesses
Opportunities
Threats

3. Economy & Jobs Regional Strengths Fully recovered from the recession
Metro area back at 2006 peak of 215,000 jobs
Data: Bureau of Labor Statistics

4. Economy & Jobs Regional Strengths
Growing private space and engineering industry
10th highest county nationwide for % job growth in Q1 2017
Active Economic Development groups
Local weaknesses
Competing with federal tax-free zone for industrial users
Local opportunities
Significant acres of industrial land
1.5 million annual visitors to Kennedy Space Center
Image: NASA Goddard

5. Population Growth Regional Weakness
Titusville is not capturing its share of regional population growth
From Brevard County grew 3% and Titusville grew 0%
From Brevard County grew 41% and Titusville grew 15%
Brevard 8%, Titusville 6%; Brevard 41%, Titusville 15%

6. Schools Regional Strengths:
“A” graded county school system ranked top nationally by Brookings
Local Strengths:
“A” graded Jackson Middle School
“B” graded Titusville High School
Local Weaknesses:
Downtown students not zoned for Titusville High School
“C” and “D” graded schools serving downtown

7. Mobility Strengths: Good regional & local connectivity
40-minutes to MCO
Regional trail network
Minimal traffic congestion
Weaknesses:
Infrequent bus service
Lack of shade for walking & biking
Opportunities:
Growing bike & trail network
Threats:
High speed traffic on US-1

8. Recreation Strengths: Abundant local parks
Fishing and boating on Indian River
Top ranked Playalinda beach
Weaknesses:
Parks are disconnected
No shade on existing trails
Opportunities:
Increase tree canopy in parks
New state trailheads
Threats:
Health of Indian River & Lagoon

9. The Waterfront Strengths: Public parks along waterfront Opportunities:
Underutilized parcels

10. Downtown Strengths: Historic grid Active Merchants Association
Regional trail connections
Weaknesses:
High speed, one-way streets
Lack of on-street parking
Neighborhood separated by railroad
Opportunities:
Vacant & underutilized parcels
Reimagine the Downtown

11. Local Culture Strengths: Small, home town feel
Events with regional draw (i.e. Sea Turtle Festival, Canaveral National Seashore Star Party, etc.)
Local seafood industry
Image: Downtown Titusville Merchant Association

12. Additional Opportunities
Demand for tech industry worker housing
Small and medium scale industrial properties
Incubation of home-grown businesses and spin-off startups
Apartment demand
Rehabilitation of existing single family housing near downtown
Underutilized parcels along corridors
Neighborhood revitalization

13. Your SWOTs