Safeway Northern California Packaged Meat Price Gap Analysis

Safeway Northern California Packaged Meat Price Gap Analysis
Nielsen Perishables Group December 2015

Table of Contents Objectives and Approach 3 Methodology 4 Parameters 5 Key Findings Summary 6 Safeway NorCal Luncheon Meat Price Gaps 7 Appendix 18 Base Sales Rates 21 Source: Nielsen Perishables Group

Objectives and Approach
Columbus Foods has partnered with Safeway NorCal to create a merchandising test that would place Columbus deli meat products in the meat department. With that in mind, we will analyze the current sales rates and optimal price gaps of key processed lunchmeats sold in the meat department to help identify ways to maximize product/category volume and dollars. Using point-of-sale data sources, Nielsen Perishables Group ran base sales rates and price gaps on specific products in the packaged meat department in Safeway’s Northern California division, in order to: Identify base sales rates – common price and thresholds for key products Identify base sales rates by price gaps between key competitive products Albertsons/Safeway Custom Hierarchy 52 weeks ending 7/18/ Nor Cal Division Only, Non-Promoted Sales APPROACH ALB/SFY Nor Cal DIV 7/26/14-7/18/15 Price Gap Analysis: Columbus will be able to select from 25 combinations of time periods, brands, flavor, etc. for the price gap analysis. With this analysis and tool, we would be providing the optimal price gaps to maximize category volume and dollars. Product: Only Processed Lunch meats, again using the Safeway database for the 7/18/15 time period until the database issue has been corrected. Geo: Safeway NorCal Time Periods : 52 Weeks ending 7/18/15 until data issue is resolved Deliverable is the tool and the PPT analysis. DATA SOURCE Source: Nielsen Perishables Group

Methodology BASE SALES RATE PRICE GAP
Compiled sales by store by week by item ACV Dollars, volume per $MM ACV, non-promo ARP Grouped store/week/items into price groups. Price groups are comprised of $0.10 groupings with the highest price representing the group name Smoothed the volume per $MM ACV to represent the maximum sales that occurred at each price point Shows threshold price points where sales increased and decreased Compiled sales by store by week by item for compared items Calculated the price gap between the compared items at the store/week level Grouped store/week/gaps into price gap groups. Price gap groups are comprised of $0.10 groupings with the highest price gap representing the group name Smoothed the volume per $MM ACV for each compared item to represent the maximum sales that occurred at each price gap Shows threshold price gaps where sales increased and decreased for each compared item PRICE GAP

Parameters GEOGRAPHY BASE SALES RATES ANALYZED CATEGORY/ TIMEFRAME
Albertsons, Safeway Nor Cal Division Only (Sacramento, San Francisco, San Jose) Foster Farms, Turkey, Peg, Conventional Foster Farms, Turkey, Peg, No Nitrates/Natural Gallo, Dry Salami, Specialty, Conventional Gallo, Dry Salami, Specialty, No Nitrates/Natural Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural Hormel, Ham/Turkey, Wallet, Natural Hormel, Ham/Turkey, Wallet, No Nitrites Land O’Frost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Land O’Frost, Ham/Turkey, Wallet, Conventional Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional Private Label, Chicken, Peg, ABF/No Nitrites/Natural Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Private Label, Ham/Turkey, Wallet, Conventional True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic CATEGORY/ TIMEFRAME Luncheon Meats; Peg, Wallet, Tubs Latest 52 weeks ending 07/18/15 PRICE GAPS ANALYZED Foster Farms, Turkey, Peg, No Nitrates/Natural vs. Foster Farms, Turkey, Peg, Conventional Gallo, Dry Salami, Specialty, No Nitrates/Natural vs. Gallo, Dry Salami, Specialty, Conventional Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural vs. Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional Hormel, Ham/Turkey, Wallet, Natural vs. Hormel, Ham/Turkey, Wallet, No Nitrites Land O’Frost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural vs. Land O’Frost, Ham/Turkey, Wallet, Conventional Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic vs. Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic vs. True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural vs. Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional Private Label, Chicken, Peg, ABF/No Nitrites/Natural vs. Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Private Label, Chicken, Peg, ABF/No Nitrites/Natural vs. True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural vs. Private Label, Ham/Turkey, Wallet, Conventional Source: Nielsen Perishables Group

IDENTIFY OPTIMAL PRICE GAPS
Key Findings Summary UNDERSTAND BASE SALES IDENTIFY OPTIMAL PRICE GAPS Average threshold (price point after which sales drop off and shoppers either trade down or choose not to purchase) is lower or less ‘giving’ for Conventional vs. ‘better for you’ (BFY) products ‘Better for you’ shoppers not as swayed by price differences of Conventional products ‘Better for you’ branded items only started to see a slight drop in sales when the gap to the Conventional product widened to the $4+ dollar range Private Label (PL) ‘BFY’ options tended to be priced lower than branded ‘BFY’ – when PL (in particular ‘BFY’) was priced higher shoppers switch to branded Base Common Price Threshold * Avg. Threshold** Conventional $3.99 - $7.99 $0.10-$0.20 $0.12 ‘Better for you’ No Nitrites/Natural, Natural $ $15.59 $0.10-$1.20 $0.46 No Nitrites/ Organic $ $18.69 $0.10-$0.70 $0.40 Note: Ranges based on products included in the base sales rate analysis only (excluding Gallo) *Difference between the threshold price and the base common price **Average difference between the threshold price and the base common price Average threshold (price point after which sales drop off and which consumers either trade down or choose not to purchase) is lower for Conventional vs ‘BFY’ products. Common Price Threshold Difference Conventional Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional Land OFrost, Ham/Turkey, Wallet, Conventional Foster Farms, Turkey, Peg, Conventional Private Label, Ham/Turkey, Wallet, Conventional Common Price Range Thresholds Range Differences Average Threshold Conventional No Nitrites/Natural, Natural Private Label, Chicken, Peg, ABF/No Nitrites/Natural Hormel, Ham/Turkey, Wallet, Natural Land OFrost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Foster Farms, Turkey, Peg, No Nitrates/Natural Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural Hormel, Ham/Turkey, Wallet, No Nitrites No Nitrites/Natural, Natural No Nitrites/Organic Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic No Nitrites/Organic Gallo, Dry Salami, Specialty, Conventional Gallo, Dry Salami, Specialty, No Nitrates/Natural GUIDING PRINCIPLE Manage gap at or below threshold to maximize dollar and volume sales and minimize switching Source: Nielsen Perishables Group

PRICE GAPS Packaged Meat Price Gap Analysis
Source: Nielsen Perishables Group

Sales rate by price gap: definitions
Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural vs. Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional Price Gap Threshold: Price gap where some consumers choose one product over the other Common Price Gap: Price point at which the largest percentage of ACV dollars were sold The majority of the (Product A) Oscar Mayer Ham/Turkey Deli Tubs – Natural are sold when the gap is $2.90, as indicated by the tallest blue bar. However, shoppers tend to start switching out or stop buying when the price gap is around $2.30 per LB as indicated by the orange line. In identifying/understanding the price gap threshold; adjust pricing based on end strategy– to either maximize sales with Natural or Conventional, or in this example the brand (Oscar Mayer) overall. Methodology: Compiled sales by store by week by item for compared items ACV Dollars, Volume per $MM ACV, non-promo ARP Calculated the price gap between the compared items at the store/week level Grouped store/week/gaps into price gap groups. Price gap groups are comprised of $0.10 groupings with the highest price gap representing the group name. Smoothed the volume per $MM ACV for each compared item to represent the maximum sales that occurred at each price gap. Shows “threshold” price gaps where sales increased and decreased for each compared item. Most often sold price at a $2.90 price difference When less than $2.30 cent difference – shoppers choose Natural over conventional When greater than $2.30 cent difference – shopper’s that prefer natural will continue with natural until there is a greater than $3.50-$4.10+ difference Common Price Threshold Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural $7.99 $8.79 Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional $5.19 $5.29 $2.90 Price Gap : Comprised of $0.10 groupings with the price representing the price gap between the two products (e.g. a price gap of $2.90 includes all sales where the price gap was between $2.81 and $2.90) Source: Nielsen Perishables Group

Better for you shoppers not swayed by price differences
Foster Farms, Turkey, Peg, No Nitrates/Natural vs. Foster Farms, Turkey, Peg, Conventional Foster Farms, Turkey, Peg, Conventional The most common price gap between conventional and better for you is $6.00 But base shopper’s that prefer natural will continue with natural until there is a greater up to a +$8.50 price difference Common Price Threshold Foster Farms, Turkey, Peg, No Nitrates/Natural Foster Farms, Turkey, Peg, Conventional 6.00 Slight drop around $5.90 Foster Farms, Turkey, Peg, No Nitrates/Natural Most Common Price Point Avg Price Point Most Common Price Gap Foster Farms, Turkey, Peg, No Nitrates/Natural $9.99 $10.86 $6.00 Foster Farms, Turkey, Peg, Conventional $3.99 $4.10 Source: Nielsen Perishables Group

BFY shoppers not swayed until gap is above $2.80
Gallo, Dry Salami, Specialty, No Nitrates/Natural vs. Gallo, Dry Salami, Specialty, Conventional Switching when Natural is priced $ above Conventional Gallo, Dry Salami, Specialty, Conventional The most common price gap between conventional and better for you is $2.30 When more than $1.40 cent difference and $2.80 – shoppers choose Conventional over No Nitrates/Natural But base natural shoppers will continue with natural until there is a greater up to a +$3.10 price difference Common Price Threshold Gallo, Dry Salami, Specialty, No Nitrates/Natural Gallo, Dry Salami, Specialty, Conventional 2.40 Gallo, Dry Salami, Specialty, No Nitrates/Natural Most Common Price Point Avg Price Point Most Common Price Gap Gallo, Dry Salami, Specialty, No Nitrates/Natural $9.39 $9.37 $2.30 Gallo, Dry Salami, Specialty, Conventional $6.99 $7.18 Source: Nielsen Perishables Group

Conventional gains sales with a BFY gap greater than $2.10
Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural vs. Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional Conventional selling better when Natural is priced higher Switching when Natural is priced $ above Conventional Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural Hillshire Better for you shoppers not that impacted until hit 2/3 dollar range Common Price Threshold Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional $0.00 Notes: Most Common Price Point Avg Price Point Most Common Price Gap Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural $9.99 $9.87 $2.00 Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional $7.99 $8.08 Source: Nielsen Perishables Group

Most commonly, shoppers not swayed by price gaps
Hormel, Ham/Turkey, Wallet, Natural vs. Hormel, Ham/Turkey, Wallet, No Nitrites Ham/Turkey, Wallet, No Nitrites Little/no fluctuation where most commonly priced Some switching around $2.30 gap range Hormel, Ham/Turkey, Wallet, Natural x Common Price Threshold Hormel, Ham/Turkey, Wallet, Natural $ $14.59 Hormel, Ham/Turkey, Wallet, No Nitrites $6.99 $7.19 $6.40 Notes: Appearing to be willing to pay 2dollar per pound 3 natural products; 3 conventional, but antibiotic ~5/6$ diff Most Common Price Point Avg Price Point Most Common Price Gap Hormel, Ham/Turkey, Wallet, Natural $13.39 $13.23 $6.40 Hormel, Ham/Turkey, Wallet, No Nitrites $6.99 $7.34 Source: Nielsen Perishables Group

BFY shoppers not swayed until gap is above $6.60
Land O’Frost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural vs. Land O’Frost, Ham/Turkey, Wallet, Conventional Switching around $6.60 gap range Land O’Frost, Ham/Turkey, Wallet, Conventional Most commonly, shoppers not swayed by price gaps Common Price Threshold Land OFrost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural $ $13.49 Land OFrost, Ham/Turkey, Wallet, Conventional $4.99 $5.19 $8.40 Land O’Frost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Most Common Price Point Avg Price Point Most Common Price Gap Land OFrost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural $13.39 $8.00 Land OFrost, Ham/Turkey, Wallet, Conventional $4.99 $6.39 Source: Nielsen Perishables Group

Loyalty retained for both brands
Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic vs. True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic Very slight decrease for Organic Prairie ‘BFY’ when priced $2.80 above True Story ‘BFY’ Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic Most often sold price at a $2.70 price difference When less than $2.50 cent difference – shoppers choose Organic Prairie over True Story Foods When Organic Prairie is priced $2.60+ higher than True Story becomes the purchased brand Common Price Threshold Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic $ $19.39 True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic $ $16.09 $2.70 Most Common Price Point Avg Price Point Most Common Price Gap Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic $18.69 $18.60 $2.70 True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic $15.99 Source: Nielsen Perishables Group

Natural shoppers continue to buy Natural, less influenced by price differences
Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural vs. Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional Natural shoppers continue to buy Natural, until a $3.50+ price difference Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural Shoppers choose Natural over Conventional under $2.30 price difference Most often sold price at a $2.90 price difference When less than $2.30 cent difference – shoppers choose Natural over conventional When greater than $2.30 cent difference – shopper’s that prefer natural will continue with natural until there is a greater than $3.50-$4.10+ difference Common Price Threshold Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural $7.99 $8.79 Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional $5.19 $5.29 $2.90 Most Common Price Point Avg Price Point Most Common Price Gap Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural $7.99 $7.96 $2.90 Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional $5.19 $5.25 Source: Nielsen Perishables Group

When PL Natural is priced higher, shoppers switch to branded
Private Label, Chicken, Peg, ABF/No Nitrites/Natural vs. True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic No influence on PL Natural Chicken shoppers until priced $0.20 above True Story Organic Turkey Private Label, Chicken, Peg, ABF/No Nitrites/Natural Most often sold at the same price? If natural is at least .60 cents lower than organic, shoppers will go with organic Small bump up for True Story Turkey when priced same as PL Chicken Common Price Threshold Private Label, Chicken, Peg, ABF/No Nitrites/Natural $ $16.19 True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic $ $16.09 $0.00 Most Common Price Point Avg Price Point Most Common Price Gap Private Label, Chicken, Peg, ABF/No Nitrites/Natural $15.99 $15.98 $0.00 True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic Source: Nielsen Perishables Group

Better for you shoppers not swayed until $7.20
Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural vs. Private Label, Ham/Turkey, Wallet, Conventional Private Label, Ham/Turkey, Wallet, Conventional No influence on PL Conventional shoppers until priced $7.20 below ‘BFY’ Private Label ‘Better for you’ is ‘cheaper’ than Banded ‘Better for you’ Common Price Threshold Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural $ $10.89 Private Label, Ham/Turkey, Wallet, Conventional $3.99 $4.09 6.70 Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Most Common Price Point Avg Price Point Most Common Price Gap Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural $10.69 $10.67 $7.00 Private Label, Ham/Turkey, Wallet, Conventional $3.99 $3.77 Source: Nielsen Perishables Group

APPENDIX

Price Gap: Private Label Chicken-Peg vs. Ham/Turkey-Wallet
Private Label, Chicken, Peg, ABF/No Nitrites/Natural vs. Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural Private Label, Chicken, Peg, ABF/No Nitrites/Natural Appendix Common Price Threshold Private Label, Chicken, Peg, ABF/No Nitrites/Natural $ $16.19 Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural $ $10.89 $5.30 Most Common Price Point Avg Price Point Most Common Price Gap Private Label, Chicken, Peg, ABF/No Nitrites/Natural $15.99 $15.98 $5.40 Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural $10.69 $10.67 Source: Nielsen Perishables Group

Price Gap: Organic Prairie Ham vs Turkey
Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic vs. Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic Appendix Common Price Threshold Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic $ $19.09 Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic $ $19.39 $0.00 Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic Most Common Price Point Avg Price Point Most Common Price Gap Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic $18.69 $18.58 $0.00 Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic $18.60 Source: Nielsen Perishables Group

BASE SALES RATE Packaged Meat Price Gap Analysis
Source: Nielsen Perishables Group

Sales rate by price point: definitions
Foster Farms, Turkey, Peg, Conventional Common Price: Price point at which the largest percentage of ACV dollars were sold Price Threshold: Price point after which sales drop off and which consumers either trade down or choose not to purchase The majority of this product example’s purchases occur at $3.99 per LB as indicated by the tallest blue bar. However shoppers tend to find a substitute or stop buying between $4.09 and $4.29 per LB as indicated by the red line. Based on this, the recommendation to the retailer would be to adjust the pricing of the product so that it is at or less than the threshold price. Methodology: Compiled sales by store by week by item ACV Dollars, Volume per $MM ACV, non-promo ARP Grouped store/week/items into price groups. Price groups are comprised of $0.10 groupings with the highest price representing the group name. Smoothed the volume per $MM ACV to represent the maximum sales that occurred at each price point. Shows “threshold” price points where sales increased and decreased Most common 3.99 Price Threshold: $4.09 Price per Pound: Comprised of $0.10 groupings with the highest price representing the group name (e.g. A price of $3.99/lb. is comprised of sales between $3.90/lb. and $3.99/lb.) Source: Nielsen Perishables Group

Base Sales: Foster Farms, Turkey, Peg, No Nitrates/Natural
Common Price: $9.99 Average Price Point : $10.89 Price Threshold: $10.09 Common Price: $9.99 Average Price Point : $10.89 Source: Nielsen Perishables Group

Base Sales: Foster Farms, Turkey, Peg, Conventional
Most common 3.99 Average Price Point : $4.10 Price Threshold: $4.09 Common Price: $3.99 Average Price Point : $4.10 Source: Nielsen Perishables Group

Base Sales: Gallo, Dry Salami, Specialty, No Nitrates/Natural
Common Price: $9.39 Average Price Point : $9.37 Price Threshold: $10.79 Common Price: $9.39 Average Price Point : $9.37

Base Sales: Gallo, Dry Salami, Specialty, Conventional

Base Sales: Hillshire Farms, Ham/Turkey, Deli Tubs, Conventional
Common Price: $7.99 Average Price Point : $8.08 Price Threshold: $8.19 Common Price: $7.99 Average Price Point : $8.08

Common Price: $9.99 Average Price Point : $9.87
Base Sales: Hillshire Farms, Ham/Turkey, Deli Tubs, No Nitrates/Natural Common Price: $9.99 Average Price Point : $9.87 Price Threshold: $11.99 Common Price: $9.99 Average Price Point : $9.87 Source: Nielsen Perishables Group

Base Sales: Hormel, Ham/Turkey, Wallet, Natural

Base Sales: Hormel, Ham/Turkey, Wallet, No Nitrites

Base Sales: Land O’Frost, Ham/Turkey, Wallet, ABF/No Nitrites/Natural
Common Price: $13.39 Average Price Point : $13.39 Price Threshold: $13.49 or 13.69 Common Price: $13.39 Average Price Point : $13.39 Source: Nielsen Perishables Group

Base Sales: Land O’Frost, Ham/Turkey, Wallet, Conventional

Base Sales: Organic Prairie, Ham, Peg, ABF/No Nitrites/Organic

Base Sales: Organic Prairie, Turkey, Peg, ABF/No Nitrites/Organic

Base Sales: Oscar Mayer Foods Corp., Ham/Turkey, Deli Tubs, Natural
Price Threshold: Common Price: Common Price: $7.99 Average Price Point : $7.96 Price Threshold: $8.89 Common Price: $7.99 Average Price Point : $7.96 Source: Nielsen Perishables Group

Base Sales: Oscar Mayer Foods Corp., Ham/Turkey, Wallet, Conventional

Base Sales: Private Label, Chicken, Peg, ABF/No Nitrites/Natural

Base Sales: Private Label, Ham/Turkey, Wallet, ABF/No Nitrites/Natural

Base Sales: Private Label, Ham/Turkey, Wallet, Conventional

Base Sales: True Story Foods, Turkey, Peg, ABF/No Nitrites/Organic

Safeway Northern California Packaged Meat Price Gap Analysis

Similar presentations

Presentation on theme: "Safeway Northern California Packaged Meat Price Gap Analysis"— Presentation transcript:

Similar presentations

About project

Feedback

Log in

Auth with social network:

Safeway Northern California Packaged Meat Price Gap Analysis

Similar presentations

Presentation on theme: "Safeway Northern California Packaged Meat Price Gap Analysis"— Presentation transcript:

Similar presentations

About project

Feedback