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Consumer Behavior Kaiti Wanta.

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Presentation on theme: "Consumer Behavior Kaiti Wanta."— Presentation transcript:

1 Consumer Behavior Kaiti Wanta

2 Buy goods to produce and market other goods
Final Consumer Shopping for clothes from a store or online Grocery store Services Business Consumer manufacturer Sells to businesses Daily operations (cleaning supplies) Buy goods to produce and market other goods Buy products for personal use

3 Hierarchy Of Needs Self Actualization: to realize your potential College Esteem: respect and recognition iPhone Social: friends, love, belonging “in” clothes Security: physical safety/ economical security Home security system Psychological: Things needed for survival. food, water, shelter

4 Buying Motives Emotional Motives: Birthday Cards Animal Shelter animals Rational Motives: Automobiles Computer software Patronage Motives: Soda Brands Sports Teams

5 Consumer- Decision Making Process
Problem Recognition: Recognizing a need. Urgency of need is a determining factor. Ex: moving out, need a car Information Search: Gathering information for alternative solutions. Amount of research depends on past purchases. Ex: Model of car, condition, price Evaluate Alternatives: determine the best option by weighing pros and cons Ex: most affordable Purchase: To satisfy the need Post Purchase Evaluation: Is the need still important/ was it fulfilled? Ex: regrets? Like a different car better after purchase?

6 Individual Characteristics
Enduring pattern of emotions and behaviors that define an individual. Ex: Outgoing person would purchase bright colored clothing Personality Dress, grooming, social relationships, family roles, and career choices are influenced by family and culture. Ex: Females buy makeup, Males buy sports equipment Gender Based upon ancestry, origin, language, and traditions. Ex: Chinese people buy Chinese food Ethnicity Determines type of product and brands person is interested in. Ex: Little kid would spend all their money on candy Age

7 Decision Making Process
Routine Frequently made purchases, not considering much thought -Food -Toilet paper Limited More expensive, less purchased product -Jeans -Movie Extensive Going through all five steps of the decision making process -Home -Car

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