1. Creating Tourism Products That Sell

2. Define Your Product
FIT / Fly Drive – Group – Both Define FIT for Europe (drive programs) and Asia (join existing group)
Set a Budget
Pick a Market(s)
Pick Your Promotional Activities – Aids
Produce Correct Promotional Materials
Promote “In-House”
Pick your PARTNERS

3. International Marketing Aids & Tools
Trade Show Participation
US: IPW, Go West, RMI Roundup
the UK: World Travel Market
Germany: ITB
Italy Visit USA
Sales Missions
Familiarization Tours
TRADE—Product exposure
PRESS—Editorial coverage

4. INTERNATIONAL MARKETING AIDS AND TOOLS
Web Site
Advertising
Editorial Coverage
Guide Books
Word of Mouth

5. Contact
Rocky Mountain Holiday Tours Gary Schluter, General Manager PO Box 2063 Fort Collins, CO T: E:
International Tourism Marketing Mary Motsenbocker, President 6420 South Quebec Street Englewood, CO T: E: