1. Radio Analytics Advertising Analytics Dashboard Presentation
2016

2. WELCOME TO CBS ANALYTICS While advertising on CBS Radio stations, we will be working in the background to maximize the performance of your campaign. With our new analytics platform we will be looking at the intersection of when your ad spots run and the traffic to your website. We will then make recommendations to you on how we can maximize performance, for example – which creative’s are performing the best and which ones to swap out.
Helps answer the age old question…IS MY ADVERTISING WORKING?
CBS Analytics is FREE to all advertisers…there is no cost.
Look at Chris’s Smile because it’s FREE.

3. “It’s free, no hidden cost whatsoever!”
CBS ANALYTICS BACKGROUND * Created By An Advertiser (Car Dealer) and Early Internet Adopter * Measuring Tool Was Missing: “Can’t track radio” * Couldn’t Buy Solution from Media Co’s like Nielsen / Kantar * Solving Internal Frustration: “Let’s Cancel” “Let’s Move Money” “Let’s Try Something Else” * Wanted To Prove: “Is My Advertising Working?” and “Can I Do Things Differently?” * Results: Within 18 Months: Car Dealer grew from 2,500 Sq. Ft. to 75,000 Sq. Ft. * Solved Demand Issue: Generating More Leads / Customers Than Cars Available * Achieved Better Quality Click-Throughs with Branding & Awareness than Digital
“No Brainer”
“It’s free, no hidden cost whatsoever!”

4. PROBLEM: “How Do I Track Radio Advertising” / “My advertising isn’t working”
SOLUTION: “Let’s measure it – A Commercial Airs, You See The Response, You See The Result, You Can Find The Efficiencies”
MARKET: “Local Advertisers / Direct Response Clients That Want To Know How Their Advertising Is Performing”
COMPETITION: “Nothing Else Like It…There’s No Easy-To-Understand Advertising Measurement Tool Out There…CBS Analytics Is Unique”
TEAM: “We are Advertisers (Advertising Our Stores) Faced With The Same Frustration”
FINANCIAL IMPACT: “Using CBS Analytics Can Provide Insight To Spend Money Wisely and Provide The Best Return On Investment”
EASY TO START: “Get Plugged Into the Platform by Linking Your Web Analytics To CBS Analytics So You Can See The Results Of Your Campaign”

5. WHY
It all Started With An Auto Group In Florida That Wanted To Maximize Sales From Ad Spend And Find How To Get More Response From Radio Advertising There Was No Software Readily Available That Provided This Information
Analytics Software Was Born Out Of Necessity Auto Group Results Using Analytics in the past 18 months (2,500 sq. ft. dealership to 75,000 sq. ft. dealership):
TO:

6. HOW
POST LOG AD DATA matched to WEB ANALYTICS = AD PERFORMANCE Matching Process Provides Easy To Understand Results The Analytics Can Track Web Traffic Data BY THE MINUTE - Standard Google Analytics Accounts You Can Only See By The Hour POST LOG DATA Shows Time Stamped Info. From Aired Commercials (Spot Cost, Spot Date, Spot Length, Spot Time, Spot Creative, Station, Program)
When The Analytics Matches The Post Log Info to the Website Traffic The Best Creative Spots That Drive The Most Response Are Revealed

7. HOW IT WORKS
- Match Time-Stamped Post Log Data to Web Analytics & Call Volume
- Raw Time-Stamped Primary Data from the Advertiser – “Not Weighted or Inflated”
- Advertiser’s Website Analytics & Call Data Information is controlled by the Advertiser (it’s SPECIFIC to the business)
- Shows Radio Advertising Results like Digital Tracking Results
- Analytics For Local / Regional Advertiser with ‘Call-To-Action Creative’ (See Links - between Creative Messaging and Keywords Used)

8. HOW IT CAN HELP
1) TRACK & COMPARE SCHEDULES / CREATIVE TO PLAN & MAKE BETTER DECISIONS
2) UNDERSTAND WHAT DRIVES GROWTH TO FIND ADVERTISING EFFICIENCIES
4) SAVES TIME MEDIA-JUMPING & MAKING KNEE-JERK ADVERTISING DECISIONS
3) DISCOVER TIMES THAT DELIVER RESULTS, ROI & COMPETITIVE EDGE

9. GETTING STARTED LINK YOUR WEB ANALYTICS TO CBS ANALYTICS
JUST A LINK TO CLICK OR CODE TO ADD
LET THE ANALYTICS DO THE REST, AND SHOW YOU:
- THE BEST TIMES THAT DRIVE WEBSITE VISITORS
- THE BEST CREATIVE THAT ENGAGES CUSTOMERS
- THE BEST RETURN ON INVESTMENT

10. Focus on Creative Impact / Messaging
VALUABLE INSIGHTS
FIND CREATIVE MESSAGES THAT WORK BEST
FIND TIMES THAT WORK BEST WITH THE BEST ROI
Focus on Creative Impact / Messaging

11. Advertising Analytics
THANK YOU
Advertising Analytics
This road leads to higher return on your ad dollars…. For Free!
Let’s go for a run together.

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