1. The Recruitment of Graduate and Adult College Students: Issues and Ideas Dr. Robert Longwell-Grice Dr. Jeremy Page School of Education Office of Student Services

2. Background on UWM & SOE UWM R1 institution with an access mission
Institutional knowledge of enrollment management is limited, with key vacancies in leadership
SOE
Comprehensive school of education providing teacher education and non-certification degree and certificate programs, including counseling, educational psychology, administrative leadership, higher education administration
Approximately 2000 students, 2/3 undergraduate, 1/3 graduate
Focus on the study, research, and practice of urban education

3. Period of constraints and limitations
Turbulence in UW system and trickle down effects on budget and staff
Limited base for student support funding
Varied pathways to entry disrupting traditional enrollment funnel
Increasing competition with no one

4. Pillars of Practice Data Expertise Marketing People
Knowledge of Product

5. Data What do we know about our prospective students? Hobsons Radius
What do we know about our website usage?
Google Analytics
What do we know about why students came to us?
New enrolled student survey
What do we know about the student experience?
New enrolled student focus groups
What additional data can assist us?
Application, Admit, Enrolled, Retention reports from campus colleagues
Data

6. Expertise Consulting relationships Ruffalo Noel Levitz
Education Advisory Board
Professional development opportunities
STAMATS
NAGAP, the Association for Graduate Enrollment Management
Campus experts
Academic advisors
Faculty program coordinators
Faculty advisors
Expertise

7. Marketing Formulating a plan: Audit of materials/publications
Establish program priorities based on ROI
Develop strategic marketing budget
Key outputs:
Website redesign
4 year plans
Video production
Space redesign
Yield events
Marketing

8. People Staffing limitations due to inability to fill vacancies
Creative approaches to replacements
Centralization of staff
Academic advisors
Department level administrative support staff
Data and student records staff member
Co-located student services staff
team providing support throughout student lifecycle
People

9. What resources do you need?
Pillars of Practice: Data, Expertise, Marketing, People
Experience, knowledge, and resource sharing
What are you doing?
What’s working?
What needs work?
What resources do you need?

10. Questions or comments?