1. Bring about Change through Adverts and Letter Writing

2. Letter Writing as a way of bringing about Change

3. My letter writing history
You Tube: Earth Song
I Wrote to John Major (Prime Minister in 1996) after I saw this and decided that I wanted to help it stop.
I got a letter back to say my concerns had be raised with the Environment secretary who would consider my point at is next meeting with Canadian Fisheries Minister.

4. How effective was this letter writing? It was effective because….
It was not effective because….
It was effective because….

5. How effective is writing a letter in bringing about Change?
Amnesty Case Study in Brazil
Briefly describe the cause that Amnesty were supporting.
Complete the Source Sheet

6. Homework: Letter to the Daily Telegraph
Leave a 2 page gap for your homework.
Stick in source sheet now and complete Tasks for Homework

7. Adverts as a way of bringing about change

8. Watch this TV ad about making Poverty History.
Describe the clip
Is this an effective way to bring about change to the poverty in Africa? Give reasons for your answers.

9. Bill Boards
These adverts have been displayed on Bill Boards across the UK
Describe 1 of them in detail
What techniques have the advertisers used to get their point across?
Who were their audience?
What did they hope to achieve?
How would they influence decision makers?
List 3 reasons why you think they are an effective form of bringing about change
List 3 reasons why adverts might be ineffective? (consider censorship)