1. Taking on Take Downs: Trade Marks, Trials, and Insta-gains
Taking on Take Downs: Trade Marks, Trials, and Insta-gains. 12th October 2017
Catherine Wiseman, Partner

2. Taking on take downs… Running Order: Definition of social media.
Summary of the pros and cons of social media.
Consideration of the various processes available.
Strategy and practical tips.

3. What is social media?

4. + = What is social media? Social: Media: Interaction & communication
Web-based means + =

5. Pitfalls and Uses PROS: Increases brand awareness.
Creates more inbound traffic and improves search engine rankings.
Improves brand loyalty.
Cost effective marketing.

6. Pitfalls and Uses CONS: Fine line to tread.
When it goes wrong, it goes really wrong…

7. Scope of this talk

8. Dos and Don’ts
Do:
Don’t:

9. Taking on Take Downs… FACEBOOK: Social networking website.
Leading social network worldwide – 2 billion monthly users.
Largest UK demographic in the year old category.
Useful for businesses dealing directly with consumers.
Takedown link:

10. Facebook

11. Facebook

12. Facebook

13. Facebook

14. Facebook

15. Facebook

16. Facebook

17. Facebook

18. Taking on Take Downs… INSTAGRAM: Social networking website.
17.2 million users in the UK.
Largest UK demographic in the year old category.
Useful for businesses dealing directly with consumers.
Takedown link:

19. Instagram

20. Taking on Take Downs… TWITTER:
Microblogging website/social messaging tool.
13.1 million users in the UK.
81% of millennials check twitter at least once a day.
Useful for a wide variety of businesses.
Takedown link:

21. Twitter

22. Twitter

23. Twitter

24. Taking on Take Downs… LINKEDIN:
The largest social media network for professionals.
21 million users in the UK.
Largest demographic in the year old category.
Useful for professionals and professional service companies.
Takedown link:

25. LinkedIn

26. LinkedIn

27. Taking on Take Downs… YOUTUBE:
One of the most popular video sharing websites.
Over 30 million visitors per day.
YouTube users lie mostly between the ages of 18 and 49.
Useful for businesses dealing directly with consumers that have an active video marketing strategy.
Takedown link:

28. YouTube

29. YouTube

30. YouTube

31. Conclusion STRATEGY: Takedowns – a last resort.
Portfolio review – ensure core marks are registered in key territories.
Devise a specific strategy for China.
Conduct proper investigations and test purchases.
Consider how to prioritise takedown action.
Try and try again (within reason…)!

32. Thank You! Any Questions? Catherine Wiseman Trade Marks
@cawiseman Catherine Wiseman
Any Questions?