1. Metsä Tissue Business Area: Away-from-home
Date Presenters name
25/06/2018
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2. Our roots What’s common to Metsäliitto people
Our roots What’s common to Metsäliitto people? Our mission The way world has changed and how we answer to needs of the people? Our way of working Service attitude and solution examples
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3. “One for all, and all for one”
Our roots
“One for all, and all for one”
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4. We are a proud member of Metsäliitto Group
Roots in the cooperative movement of Finland at beginning of the 20th century
Forest owners increased their bargaining power by joining forces
With better prices for their timber, forest owners could improve the forest management methods
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5. Our history lives on today
Still unique family forestry
Owned by 130,000 forest owners
We know the source for our raw material
Forests are inherited by successive generations and thus often remain in the ownership of the same family
Forests are managed and used responsibly, ensuring that each generation receives its fair share of forest income
During the growing season, the daily growth of the growing stock is equal to a dense pile of wood that is one meter tall, one meter wide and a thousand kilometers long
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6. Responsible profitability promises a bright future
Metsäliitto is present in about 30 countries
High-quality products from sustainably managed forrests
Sales total EUR 5.4 billion, employs about 13,000 people, production in 12 countries
Main market area Europe
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7. Metsäliitto Group Businesses
Wood Supply
Wood Products Industry
Pulp
Paperboard and Paper
Tissue and Cooking Paper
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8. Metsä Tissue – Close to You
Strong roots in Europe, first mill established in Sweden in 1727
Paper products and related solutions designed to improve health, hygiene and wellbeing in everyday life
Respects life in all its forms by safe and sustainable products and operations
A major tissue paper supplier in Europe with a strong growth strategy
#2 in the latest WWF’s listing of environmentally friendly companies
Production and sales
Sales office
Head Office
Competence Center (CCT)
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9. Metsä Tissue’s business areas
Consumer products
Comfort and hygiene for everyday life. Brands, products and solutions that people can feel good about, combining reliability, safety and respect for nature.
Brands:
Away-from-home products
Hygiene solutions for washroom, workplace and wellbeing, ensuring that social, environmental and economic impacts are in perfect balance.
Brand:
Baking and cooking products
A completely new way of preparing food for professionals and everyday chefs at home. Make tastier and healthier food, more creatively, easily and cost-effectively than ever before.
Brands:
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10. “Making people feel safe when they are away from home”
Our mission
“Making people feel safe when they are away from home”
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11. Urge for hygiene is in the air
Increased travelling
Fast moving goods
Pandemics, like H1N1
New hygiene know-how
Opening borders
Pollution
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12. The world we live in has changed permanently
Travelling has increased the spreading of infectious diseases
715 million people travelled abroad in the year 2002, by the year 2020 this number is expected to increase to 1.6 billion.
Today travelers from even the most remote locations can reach any major city in the world in less than 72 hours. Hundred years ago that would have meant weeks or months.
Example of increased mobility millions of bugs are expected to be transported in the clothing of tourists travelling to the 2012 Olympics.
Dense population sets demands for hygiene
Every hour, people move from rural areas to cities
Sources: Wikipedia, WHO, TOURISM AND GLOBALIZATION Vesna Peric, MSc University of, Turistica
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13. What we offer, is sanctuary in the modern world
I feel special
I feel relaxed
I feel confident
I feel safe
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14. Hygiene spreads success
Katrin can help organisations to avoid hundreds of expensive sick days
Right towels, dispensers, and touch-free solutions ensure good hand hygiene
An average employee is absent because of common cold 9 days per year.
9 X 1000 person organization = sick days
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15. Our product offering Paper towels, toilet paper and dispensers
Professional cleaning towels
Skin care products
Napkins and handkerchiefs
Supplementary accessories, such as air fresheners, waste bins and hygiene bags
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16. Katrin Hygiene Consultancy
An added value service for our
customers
Katrin experts study the
customer premises, map
out hygiene challenges and
suggest list of improvements
The Hygiene Consultancy
also includes tips and training
for product usage and better
workplace hygiene
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17. “People always come first”
Our way of working
“People always come first”
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18. Important questions
Who comes to the facility as a guest/customer? To whom do we want to give a pleasant, safe experience?
Who works in the facility? How can we help him/her in every day work? Can we improve the workflow?
What is the total amount
of users?
What are their style/quality
expectations?

19. Our product categories serve as door openers, and generate sales for Katrin as a whole
Washroom
Guest Comfort
Workplace
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20. Washroom solution example: Soccer arena
Like Umberto Eco once said, life is important, but it is still just a part of soccer. On final games, the fans roar and rumble, cheering their home team to victory. When the nature calls, another battle begins in the washrooms: who will be the first? It’s a man’s world, so efficiency is highly appreciated. But do not get caught in stereotypes: never underestimate their need for hygiene and comfort, too.
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21. Workplace solution example: Maintenance
Maintenance tasks have many faces, but the common nominator may be need for mobility. Whether you are repairing a ship, paper machine or bicycle, you need tools that are easy to carry with you and deliver top performance wherever needed. The pioneering Katrin Hand Care Programme helps to prevent skin problems and increases wellbeing at work.
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22. Guest Comfort solution example: Business lounge
With days packed full of meetings, the business traveler’s hours are long. No wonder well-equipped business rooms attract companies after another – and the good news travel fast. Purchasers value one-stop-shop for all hygiene products. It does not hurt to be environmentally sound, either.
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23. Guest Comfort solution example: Spa
Pleasant scent of eucalyptus eases your mind. All the worries in the world feel distant. Covering every hygiene item needed in dressing rooms, saunas and showers and having proven pro-environmental approach, a comprehensive spa & wellness solution is a relaxing choice for the purchaser, too.
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24. Successful solutions with cooperation
Users
Purchasers and end customers
Architects and designers
Facility management and cleaning personnel
Distributors
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25. Balancing the needs of individuals and organizations
Right solutions in right locations = less consumption and more hygiene Via e.g.
High absorption capacity
Right sheet size
Touch free solutions
Optimized paper consumption
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26. Responsible business 2 business
Certified environmental labels: The Swan Label and EU Flower
ISO certified production processes
Social initiatives: school and hospital collaboration
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27. “We try to make you feel like home, where ever you are…”
Thank you!
“We try to make you feel like
home, where ever you are…”
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