2. What is Toppsta? An online community reviewing children’s books
23,000 fans on Facebook (2,700 on Twitter)
Focus is on children’s books for ages 0 to 12
Our aim is to help children, parents, teachers & librarians discover brilliant books for children
We run book giveaways and post reviews
High engagement on our Facebook page
Reviews published on
Working with publishers, authors, illustrators and agents

4. Kids Authors Jacqueline Wilson 206,000 Facebook fans 12k Twitter fans
Jeff Kinney
96,000 Facebook fans
38k

6. “Where can I buy this book?”

7. We can be wordy on Facebook

8. Based outside of London
More data
89% of our fans
Based outside of London
38% of our fans
based outside London
and South East

9. More Facebook followers became Toppsta brand champions
Engagement
More Facebook followers became
Toppsta brand champions

11. Collect Reviews

12. Understand book buying

13. Build a reading timeline for each child

14. Once signed up to www.toppsta.com parents are sent a
personalised newsletter
for each registered child
every week

15. Don’t mention the “L” word
“…just wanted to say a huge thank you to you for setting toppsta up! My son was struggling badly with his reading last year as he just didn't enjoy it until I started receiving some of your books. He is now above average and exceeding his age expectations. He's jumped 4 school reading grades in 6mths!!