1. Opportunity Costs
Business Economics

2. Opportunity Cost
Definition: the best alternative that is forgone because a particular course of action is taken; the cost of passing up the next best choice when making a decision
Watching TV instead of doing homework – you lose the benefits of homework
You have $10 to spend; all the alternatives are forfeited; the next best choice (second alternative) is used when calculating opportunity costs

3. Need to Identify Opportunity Costs
To choose something is to not choose something else
Limited resources = forgone alternatives
Value of the next highest valued alternative

4. Influences Decision Making
Three factors that influence the inclusion of opportunity costs in business decision making:
Experience – do you know all of the alternatives that exist?
Vagueness of information – is it possible to calculate the value of the next best alternative
Thoughtfulness – has the situation been explored thoroughly enough to see the decision in light of the alternatives
Thoughtfulness -
"If we build a dam, we'll have better flood control and cheaper electricity. If we don't, then we'll experience occasional flooding, and electricity will be more expensive."
"If we build the dam, it will provide us with flood control and cheaper electricity, but it will cost us $100 million."
"If we build the dam, we'll have flood control and cheaper electricity. But the $100 million to build the dam could be used instead to build two new high schools."
Above example copied from:
Alden, L. (2005). Opportunity cost: A primer. Retrieved October 27, 2009 , from

5. Opportunity Costs Identified
Difficult to place a value on some costs such as time, experience gained, etc.
Example – not going to college is forgoing knowledge about the world, developing lifelong friendships, exploring career options, and learning about one's self

6. Opportunity Costs vs. Trade-Offs
Trade-off – the exchange for one thing in return for another
Watching TV instead of doing homework
Opportunity Cost – the value of the next highest valued alternative
Received enjoyment from watching TV, but sacrificed the points you would have received on your homework, the knowledge, and the feeling of accomplishment

7. Why/When to Include in Decision
“Because of its usefulness as an analytic tool. In a market economy, people seek to make a profit. To do that, they must utilize their resources as efficiently as they can, in order to bring back the greatest benefit to themselves. Many, many factors must be weighed. In making all those decisions, it is a great help to know the value of the next-best thing that one could have chosen.”
Source: Land and Freedom Economic Lessons. (n.d.). Opportunity costs. Retrieved October 27, 2009

8. Ask Yourself Three Questions
What alternative opportunities are there?
Which is the best of these alternative opportunities?
What would I gain if I selected the best alternative instead of the choice I'm considering?

9. Activity