1. Jumpstarting the Newest kid on the block.
Getting Started !!
Jumpstarting the Newest kid on the block.

2. A Check list of the situation
Very few or no Projects at all to brag about
No great offices to entertain your audience
No history to verify your credibility claims
No cash
No audited accounts.

3. THE FUNDRAISING THEATRE: TRENDS ON THE INTERNATIONAL SCENE
Increased public and media awareness of development issues and the various solutions
Demands for increased transparency and proof of impact delivery
Trends towards development partnerships, capacity building and donor co-ordination

4. THE FUNDRAISING THEATRE (Contd.)
Mushrooming of NGOs
Higher Competition for resources & funds
Technological development, especially new communication technology
The Global Crisis

5. THE FUNDRAISING THEATRE (Contd.)
Indigenous Resources
A small number of INGOs make up quite a large portion of the NGO flows to the South.

6. TYPES OF ORGANISATIONS
community-based organisations (CBOs) - serve a specific population in a narrow geographic area in individual devg. ctries
national organisations - which operate in individual developing countries.
international organisations - typically headquartered in devd ctries & work in more than one developing country.

7. The way to go

8. RESEARCH To optimise chances of achieving your aim
To give you a basis for planning and making a strategy on how to proceed
Should be professionally executed
Should have specific objectives.

9. PLANNING Key to Fundraising Success
SWOT analysis should help identify and combat your weaknesses, while leveraging your strengths.
Need to put together FR goals & objectives and then block out an annual schedule.
With a plan, you can see progress towards goal.

10. Management and Leadership
4 things associated with leadership
-Ability to influence, prioritise,develop trust &motivate
-There has to be followers or people going with you.
-A leader has to have a vision
-Ability to communicate effectively.
Levels of leadership
-Strategic Leader
-Operational Leader
-Team Leader

11. Branding and Communication
Effective Communication attracts attention, interest, desire and provoke action.
A strong brand helps your organisation image in the mind of stakeholders & donors
Branding Tools
-Positioning
-Verbal Identity
-Visual Identity

12. Creativity & Innovativeness
Break the rules !
Think outside the box.
Break new ground.
Use positive happy approaches but not necessarily hiding the complex realities eg. Poverty.

13. Diversification of Approaches
Other than just the traditional writing of proposals to International NGOs or donors, do something else.
Earned income
National Sources
International Sources

14. Networking Develop and maintain contacts and personal connections.
Advantages:
-It helps you keep abreast of Industry trends & sources of technical expertise you can tap.
-It facilitates exchange of ides.
-It exposes you to important people like donors,
Utilise all opportunities to network

15. Human Resource
Should understand technique of fundraising and have intellectual & emotional connection with the organisation and its mission.
Should be able to analyse the external & internal fundraising environment.
Should be able to develop a RM strategy that integrates FR activities within the organisation’s strategic plan.
Should be skilled at making Market and Competitor Analysis
Should have qualities of a good fundraiser.

16. Donor Relations Be committed Have enough resources Be consistent
Be quick
Be personal
Be visible
Be available
Be open and honest
Be cheerful and helpful.
Speak the language they want to hear
Never forget to say thank you !

17. Stakeholder Involvement
Know who your stakeholders are.
Why are they interested in your organisation.
Know roles of each category of stakeholder.

18. Credibility Issues The quality of being believable and trust worthy.
Levels:-
-Organistaional level
-Leadership & Management level
-Staff level
-Program level
Exercise:
How would you build credibility for each of the above
levels ? (15 minutes)

19. Conclusion
Resource Mobilisation can be a challenge but it is possible .
Others have done it and so can you.

20. Good luck and Thank you !!