1. UK Grocery Retailer Insights
Weekly retailer themes and brand promotions from the top UK grocery retailers.
w/e 15th December 2013

2. Tiptree – Wednesday 11th December
Key Customer Themes:
There Is Nothing Better Than Christmas: Theme continues with security shrouds and overhead signs. In addition, the seasonal aisle features 10 bays dedicated to Christmas related items.
Ideal For Christmas: The slogan is featured on snow ploughs to promote product offers on aisle ends.
Clubcard Boost: Theme is supported with aisle fins throughout store.
Tesco Price Promise: Remains a key theme with overhead signs at all checkouts.
Gift Cards: Promoted with hanging signs at checkouts.
General Feel: The store was very festive with a large tree on entrance.
Key Deals:
Finest Wine / Champagne: 20% off 4 bottles or more
Selected Wines: ½ price
Pringles: ½ price
Café Noire: £2
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3. Colliers Wood – Wednesday 11th December
Key Customer Themes:
Christmas: Theme continues with confectionery on 2 gondola ends and additional shippers and stacks throughout store. In addition, the front of store featured 3 bays of gift items and a ladder rack of cards.
Clubcard Boost: ‘Making your Clubcard go further with Clubcard Boost’. Theme continues with advertisement at every checkout.
General Feel: The were several gaps on the shelves and the store felt very messy.
Key Deals:
Cadbury Chocolate Pouches: ½ price
J20 4pk: ½ price
Walkers Extra Crunchy Crisps: BOGOF
Coca Cola 2L: 2 for £2
Selected Wines: Save 10%
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4. Tiptree – Wednesday 11th December
Key Customer Themes:
ASDA Price Guarantee: Theme continues with outside banners and overhead signs at every checkout.
Christmas: 10 bays in the seasonal aisle dedicated to Christmas related items. Theme is further supported with header boards, shelf fins and shelf edge strips.
Price Lock: Overhead signs and shelf fins promoted the theme throughout the store.
Big Rollback: Theme continues with various POS throughout store including aisle fins.
General Feel: The store was very festive and well stocked, with staff filling any remaining gaps.
Key Deals:
Duracell Battery Packs: 2 for £6
Doritos: £1
Pringles: 2 for £2.50
Coca-Cola 2L: 3 for £3
Toiletry Gift Packs: 2 for £8
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5. Witham – Wednesday 11th December
Key Customer Themes:
Christmas: 10 bays and several aisle ends are dedicated to Christmas related items. The theme is further supported with overhead signs, aisle fins, shelf edge strips and an outside banner.
Pick Of The Street: Various half price and £1 offers are highlighted with large overhead signs.
Big Christmas Bonus: Theme continues with overhead signs at the checkouts.
General Feel: The store looked very festive and overall, the shelves were well stocked. There were plenty of staff on hand to help with customer queries.
Key Deals:
Chocolate Chip Panettone: £2
King Prawns: ½ price
Lurpak: 2 for £5
John West Tuna 4 pk: £3
Heinz Beanz x 5: £2
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6. North Cheam – Wednesday 11th December
Key Customer Themes:
Christmas: 42 bays of themed confectionery and Christmas sets are displayed in the Seasonal aisle. The theme is supported with overhead signs and aisle fins.
Brand Match: ‘The deals you get at Tesco and Asda without going to Tesco and Asda’. Theme prominently displayed both inside store and in the car park.
Great Offers: Theme continues with signs throughout store to highlight various offers.
General Feel: The store was very clean and tidy with well stocked shelves.
Key Deals:
Selected Spirits: £15
Cadbury Medium Selection Box: £2
Selected Christmas Gifts: Save 1/3
Selected Beer & Lager: 2 for £18
J20 4pk: BOGOF
Lindt Chocolate Bear: 2 for £5
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7. Local Key Customer Themes: Key Deals:
Cheam Village – Wednesday 11th December
Key Customer Themes:
Christmas: Theme continues with confectionery and gifts located near checkouts and further shippers throughout store.
Great Offers: Various offers are highlighted with the use of signs throughout store.
General Feel: The store was tidy and clear with only a few gaps on the shelves in promotional aisles.
Key Deals:
Selected Sauces: £1
Christmas Gift Sets: Save 1/3
Whyte & Mackay Whisky: £13
Wine / Champagne / Sparkling Wine: Save 15%
Twiglets / Mini Cheddars Tubs: £2
Cadbury Roses: £3
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8. Weybridge – Wednesday 11th December
Key Customer Themes:
Christmas: The store features 4 bays of themed confectionery and accessories, supported with overhead signs, aisle fins and barkers.
My Waitrose Loyalty Card: The message “You Pay 10% Less On 100’s Of Products” is advertised throughout store using wobblers, aisle fins and barkers.
Brand Price Match: Theme continues with prices compared to Tesco using green barkers.
1000’s Of Ways To Great Value: Various offers in store are promoted through the use of signs.
General Feel: The store was clean and the shelves were neat and fully stocked.
Key Deals:
Selected Tinned Biscuits: ½ price
Selected Wines: Save 1/3 / 25% off / 5% off
Party Food: 3 for 2
Heston Range: 25% off
Waitrose Chocolate Boxes: ½ price
Men’s Toiletries: 3 for 2
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9. Merton – Wednesday 11th December
Key Customer Themes:
Christmas: There were several shippers and 9 bays in store allocated to confectionery and Christmas gifts. The theme was promoted with high signs on entry and at every checkout.
General Feel: The store was very spacious and had a festive feel. The shelves were well stocked and there were plenty of staff on the shop floor to help.
Key Deals:
Meat / Fish / Poultry: 3 for £10
Non alcoholic Mulled Punch 75cl: 2 for £3
Selected Party Food: 4 for £3
Biscuit Cartons: 2 for £7
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10. Stanway – Wednesday 11th December
Key Customer Themes:
Christmas: Continues as the key theme with Christmas themed POS throughout the store, including header boards, overhead signs and bunting. The seasonal aisle features 16 bays dedicated to Christmas items.
Good With Food / A Great Deal Locally: The slogans appear on dump bins and on header boards at aisle ends to highlight instore offers.
Sourced Locally Is Miles Better: Hanging signs, aisle fins and shelf barkers promoted the items that have travelled fewer miles to store.
Saver Stamps: Spend £5 and get 80% off cookery books. Theme is supported with hanging signs and aisle fins.
General Feel: The store was very tidy and well stocked. There was a pleasant festive atmosphere with Christmas music playing.  
Key Deals:
Pringles: ½ price
PG Tips: £4
Lindt Chocolates: £5
Matchmakers: 2 for £3
Leg of Lamb: ½ price
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11. Colchester – Wednesday 11th December
Key Customer Themes:
Christmas: Remains the prominent theme in store with overhead and hanging signs, dump bins, window signs and shelf fins throughout store.
ALDI Super 6: Theme continues with 6 vegetables available at 49p. Promoted with the use of header boards.
General Feel: The store was well stocked but very untidy with some shelves resembling a jumble sale.
Key Deals:
Party Food: From £1
Coca-Cola: £2.50
Award Winning Xmas Pudding: £6.99
Cranberry Sauce With Port: 99p
Deep Pan Pizza: 99p
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12. Mitcham – Wednesday 11th December
Key Customer Themes:
Christmas: Remains the key theme with central stacks and front of store displays featuring confectionery, gifts and wrapping paper.
Get In The Christmas Spirit: Theme is promoted predominately on entry to store.
General Feel: The store felt slightly cluttered with various POS items including low hanging signs and numerous bulk stacks.
Key Deals:
Cavalino Bucks Fizz: £1.99
Banoffee Tart: £2.99
Pepsi 330ml 24pk: £6
Wychwood Beetrs 4pk: £5.49
Nescafe Coffee: £5
Chaumet Sparkling Perry 25cl: £1.29
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