1. Facebook Inc.
February 2017
Confidential

2. Facebook - overview Business description Price performance Key metrics
Founded in 2004 and headquartered in Menlo Park, CA, Facebook (the “Company”) is an online social media and networking company
Generate substantially all of the revenue from online advertisements
Advertising platforms include Facebook and Instagram
The Company had 17,048 employees, as of December 31, 2016
1.86 billion monthly active users as of December 31, 2016
1.23 billion daily active users on average for December 2016
Approximately 85.2% of our daily active users are outside the US and Canada
Recent News:
11/17/16: Acquired Faciometrics for an undisclosed amount
10/14/16: Acquired InfiniLED through Oculus for an undisclosed amount
Oct 2013: aaa
Key metrics
Price: $133.53
52W – H/L: $ /
Market Cap: $385.9bn
Enterprise value: NA
EV/EBITDA: NA
EV/Sales: NA
P/E ratio: 38.23x
EPS: $3.49
Key executives
Mark Zuckerberg – Founder, Chairman and CEO
Sheryl Sandberg – COO
David Wehner – CFO
Mike Schroepfer – Chief Technology Officer
Chris Cox - Chief Product Officer

3. Offices and Timeline Offices Timeline US offices
Atlanta, Austin, Boston, Chicago, Dallas, Detroit, Denver, Los Angeles, Menlo Park, Miami, New York, Reno, Seattle, Washington D.C.
International offices
Amsterdam, Auckland, Berlin, Brasilia, Brussels, Buenos Aires, Dubai, Dublin, Gurgaon, Hamburg, Hong Kong, Hyderabad, Jakarta, Johannesburg, Karlsruhe, Kuala Lumpur, London, Madrid, Melbourne, Mexico City, Milan, Montreal, Mumbai, New Delhi, Paris, Sao Paulo, Seoul, Singapore, Stockholm, Sydney, Tel Aviv, Tokyo, Toronto, Vancouver, Warsaw
Data Centres
Prineville, Forest City, Luleå, Altoona, Fort Worth, Clonee, Los Lunas, Odense
Timeline
Feb 4, 2004
Launching of
Facebook platform
June 1, 2004
Moves to
Palo Alto, CA
April 9, 2012
Announces
acquisition of
Instagram.
May 18, 2012
Came up
with IPO
Feb 19, 2014
WhatsApp
acquisition
Mar 25, 2014
Oculus

4. Facebook – Business Segments
Revenue by line
Revenue by geography
Oct 2013: aaa
Revenue Growth
Net Income
xyz
CAGR: 53%

5. Facebook – Selected financials

6. Facebook – Brokers perspective
Brokers Recs
Analysts View
Brokers
Recs
Target Price
Merrill Lynch
Buy
165
Credit Suisse
170
Wedbush
175
Citigroup
Analysts Commentary
“We expect Facebook to gain share in advertising markets and grow close to 30% over the next three years, which warrants a premium P/E valuation and in-line P/E/G valuation versus its Internet peers.” ~ Merrill Lynch (Feb 4, 2017)
“We continue to believe there is upward bias to estimates and remain buyers of FB shares as we do not view our investment thesis as being impaired in any way: 1) Facebook will be able to drive long term revenue growth without a material lift in ad loads – nearterm drivers include Instagram, Premium Video, and DPA, 2) Street models continue to underestimate the long-term monetization potential of upcoming new products (Graph Search), 3) optionality and upward bias to estimates, which do not contemplate contributions from multiple other products including Messenger and WhatsApp.” ~ Credit Suisse (Feb 4, 2017)

7. Facebook – ownership Company Name Ownerhip % Vanguard Group 9% FMR LLC
Ownership breakdown
Top 5 Owners
Company Name
Ownerhip %
Vanguard Group 9%
FMR LLC 8%
State street 6%
T Rowe 4%
Blackrock
Others
69%
Top Inst. holders