1. Future-oriented Benchmarking Through Social Media Analysis
Claudino Alves
Harshil Haumeer

2. Client: Dr. Richard Griffith Faculty Sponsor: Dr. Philip Chan

3. Goals And Motivation
Create an automated system to retrieve and analysis data from social media platforms
Identify customers’ emotions through feedback
Understand root cause of dissatisfaction
Allow businesses to see where there are performing well and underperforming
Compare services to competitors
Predict future trends and identify issues that could lead to future problems

4. Approach Web Scraping tool for data retrieval
Social Media Websites made available APIs for web scrappers .
Text Classification system
Use data from web scraping
Contains predefined hierarchy (relevant categories to the organization)
- Airports - 7 World Class Factors
Use of text classification algorithms to identify content type and assign the data to different nodes of hierarchy.

5. Approach Sentiment Analysis Benchmarking Analysis
Identify the attitude/sentiments of the customers through their words and feedback
Classify content into leaf node based on categories; Positive or Negative
Benchmarking Analysis
Allow businesses to see how they are performing in comparison to their competitors
Identify trends and issues that could lead to future problems
Predict future trends
Adopt new strategies to work towards a future-oriented goal.

6. Novel Feature Live Web-Scrapping
Understanding root cause of dissatisfaction from customers
Generate future trends
Identify possible issues which will help businesses to proactively work on them before they become an actual problem.
All the features will be available under one website without having the need to rely on multiple systems.

7. Challenges Data Mining Machine learning Algorithms
Latent Semantic Analysis
Advanced python usage
Speed and Efficiency

8. Milestone 1 Investigate most appropriate programming language
Select required tools and softwares
Research and learn about Algorithms, Sentiment analysis and Text classification
Select collaboration tools, Task organizer and planner, communication tools
Create requirement document
Create Design document
Create Test plan

9. Milestone 2
Implement, test and demo extraction of reviews from websites (Web Scrapping)
Implement, test and demo classification of reviews into nodes of hierarchy
Demo Graphical Visualization

10. Milestone 3
Implement, test and demo sentiment measurement of reviews (Sentiment analysis)
Implement, test and demo visualization of sentiment in different categories of hierarchy
Implement, test and demo benchmarking analysis tool
Set up website