1. Business Models in the future Wireless World
WWRF WG2 White Paper
Business Models in the future Wireless World
Pieter Ballon

2. White Paper Objectives
Preliminary results of contributions and discussions in WG2
Starting point for further research
Subjects:
Definition and methodology
I-centric business models
Research agenda
Business Models in the future Wireless World
25 June 2002

3. Definition and approach
A description of how a company or a set of companies intend to create value with a product or service. It defines the architecture of the product or service, the roles and relations of the company, its customers, partners and suppliers, and the physical, virtual and financial flows between them
Levels
Functional
Organisational
Financial
Business Models in the future Wireless World
25 June 2002

4. Fitting the models Business Models in the future Wireless World
25 June 2002

5. Towards I-centric business models
Changing constellation of functions and roles
Flexibility of roles and actors
Influence of business model on technical architecture
I-centricity
Business Models in the future Wireless World
25 June 2002

6. I-centric models: New constellation of functions
Business Models in the future Wireless World
25 June 2002

7. I-centric models: Increased flexibility of roles and actors
Unbundling of functions and roles, p2p characteristics
Different scenarios of business constellations and topologies
Business Models in the future Wireless World
25 June 2002

8. I-centric models: influence of business models on technical architecture
No longer predominance of technical architecture
From R&D to Design paradigm
Dynamic modelling
Business Models in the future Wireless World
25 June 2002

9. I-centricity in business models
Business Models in the future Wireless World
25 June 2002

10. Research agenda Generic business model: terminology and framework
Scenarios of business constellations and topologies
Testing, assessing implications of scenarios and models
Business Models in the future Wireless World
25 June 2002

11. Contact: Ballon@stb.tno.nl
Business Models in the future Wireless World
25 June 2002