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Media Guidelines & FAQs

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Presentation on theme: "Media Guidelines & FAQs"— Presentation transcript:

1 Media Guidelines & FAQs
RegitData Media Guidelines & FAQs

2 Data Licensing Email Marketing
Provide the creative in HTML (preferred) or PSD Creative size: 600x1200 (maximum) Recommend CTA is above the fold and the main offer is emphasised throughout. Keep the subject line short, snappy and to the point Provide unique tracking links

3 Data Licensing SMS / MMS Provide 90 characters max
Ensure focus is on new vehicle or product launch, exclusive offer or relevant information/ news (e.g. recall). Provide desired time of send Provide unique tracking links MMS requires bespoke creative, please get in touch for specific specs

4 Data Licensing Bespoke
We have a range of bespoke data licensing opportunities. These include augmenting social (Facebook, Twitter & LinkedIn) targeting capabilities, enriching PPC campaigns and more. For guidelines and any questions regarding our bespoke opportunities, please

5 Data Licensing FAQs What can I target by?
You can target by gender, vehicle make, model, age of vehicle, location (including distance from a dealership), vehicle mileage, vehicle value, year of purchase, MOT due date, service due date, specific opt-in, recency and more. Do you clean your data? We make sure that our data is as clean and accurate as possible. We focus on the following areas: - – we use third party cleansing experts to detect hard bounces and spam traps. This process is carried out every quarter. - Address – We match against The Postcode Address File®, or PAF, which provides us with the latest, most accurate UK address data. We also remove ‘unsubscribers’ on a daily basis.

6 Data Licensing FAQs cont. When will I receive a performance report?
You will receive a performance report from our campaign manager, detailing: open rate, click-through rate, delivery as well as insights and recommendations within 48 hours. Why is your data priced the way it is? Our data is generated using unique capture channels which give us exceptional breadth and depth. Our data is not sold out to multiple businesses in multiple sectors and is only used by dealers and manufacturers, unlike the 'cold list' data that can be purchased from 3rd party data providers. For our rate card, please

7 Any questions?


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