1. Hispanics & Video Games

2. Fewer Hispanic Consumers are Using Video Game Consoles But Spending Slightly More Time
1Q14 1Q15 % Change
# of Video Game Users 19, , ,672
Hispanic P2+
Time Spent/ Monthly 9:09 9:58 +5%
Hispanic P2+ (Hrs:Min)
Source: Nielsen Total Audience Report 1Q15

3. Time Spent on Video Consoles Is Driven Primarily By
Millennials
% Change in Time Spent Monthly Using Video Game Console v. yag
Total
HISPANIC
CH2-11
-6%
-5%
T12-17 6% 2%
A18-24
21%
45%
A25-34
14% 1%
A35-49
13%
A50-64
30%
A65+
-11%
-42%
Source: Nielsen Total Audience Report 1Q15