1. The Technology Context B101 Coursework Assignment 2
Katie Tuffrey
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2. The Sony Erricson Elm, Enviromentally friendly and profitable?

3. Aims to be a more energy effcient product: Multiplier effects on:
Describe 1 or 2 qualities of the product design which have a positive environmental impact or improve the sustainability of the product or technology.
Eco-friendly phone
Packaging reduced and recycled
Usage uses less power whilst processing tasks (eg. Texting)
Green calculator
Phone build
Materials  no lead and chemical free
Phone body made out of recycled plastic bottles
EP300 greenheart charger
Low power consumption charger
Displays a message to unplug when the battery is full to stop draining unnecessary electricity from the socket.
The phone can go a week without charging, makes a change to most moblies theses days which require nightly charges.
Aims to be a more energy effcient product:
Multiplier effects on:
Harmful emissions decreased
Carbon footprint decreased
Less use of nuclear fission and chemical combustion

4. Has a slightly convex back Is ergonomically designed
Describe how 1 or 2 design concepts from the selected product could be beneficially applied to a different technology product.
The elm:
Has an elongated body
Has a slightly convex back
Is ergonomically designed
Its shape makes it fit more comfortably in your hand than other phones
The keypad has slightly convex buttons to ease use
This impacts on Repetitive Strain Injuries
Is eye-catching
Has noise shield and clear voice

5. Targeting a wider audience
Describe how the design of the selected product has affected the brand image and sales revenue of the business.
They have now brought out a range of eco-friendly mobiles such as the hazel or cedar
Targeting a wider audience
Which means a larger sales revenue for the company
Which in turn means a larger profit

7. Consumers make conscious decision about the way they behave
Describe how the design of the selected product has affected the social behaviour or attitude of the customers.
Consumers make conscious decision about the way they behave
The social attitudes of the customers are largely defined by their demographics, social values and personality
The elm gives handy hints and tips to advise the user of ways to improve there eco-friendliness
This will help them to make concious decisions and change the way they view things

8. http://www. global-greenhouse-warming

9. references
warming.com/graphs-diagrams-of-global- warming-and-climate.html
the-eco-friendly-smartphone/
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