1. Ethics in Marketing
Annie Norris

2. What is Marketing?...It’s OK, most people don’t know.

3. Endless Opportunity to Manipulative
Bad rep for a reason.
Easy to manipulate
Easy to overpromise
Challenge for Christians
Where to draw the line
Informing
Persuading
Manipulation

4. Tricks of Persuasion Rejection-then-Retreat Reciprocation
70% off!!!!
You did this as a kid
Reciprocation
Not-so-free samples
“Liking: the Friendly Thief”
Similarity Mirror
Compliments
Say my name
Commitment is Key
….Bottom line: if you’re trying to get them to do something you know they don’t want to do…it’s sketchy. (Sales is tricky)

5. Comparative Advertising

6. Backfire from Comparative Ads

7. Exaggeration:
Rules:
-Obvious is good
-Deception is the problem

8. Idealistic Associations
“If I buy ___I will be____, just like him/her/them.”

9. Stealth Marketing
Sports figures are paid to wear a particular brand of clothing when going out in public.
Paid workers join online communities and special interest message boards to chat with people about products without revealing that they work for the company, or they post fake reviews online.
Sony Ericsson Company: Camera phone.

10. Proverbs 10:9 ESV
Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out.

11. Citations
Cialdini, Robert B. Influence: Science and Practice. Boston, MA: Allyn and Bacon, Print.