1. ePublishing Industry of Korea
2005/9
Dae-hun, sung
Team Leader of Digital contents Business Team, Kyobobook centre

2. Contents 1 Areas of ePublishing Industry
2 Progress of ePublishing Technology
3 ePublishing Standardization History
4 Market Status
5 Business Model of eBook Contents
6 ePublishing Companies of Korea
7 Related Market
8 Needs for the Future Books
9 Market Prospect - From eBook to uBook

3. 1 Areas of ePublishing Industry
ePublishing = electronic Publishing
Contents = eBook, e-comic, e-Journal, e-magazine, e-Newspaper, Audiobook, e-textbook Multimedia etc.
Software = Viewer, Publisher, DRM etc.
Hardware = PC, Tablet PC, eBook Device, PDA, Smartphone, HDTV, Mobile Phone etc.
< Contents >
< Software >
< Hardware >

4. 2 Progress of ePublishing Technology
Computerization Stage
Process Innovation
New Media Stage
Media Innovation
Ubiquitous Stage
Distribution Innovation
Technology
eBook
CD-ROM
Word Processor
DTP
CTS
1970
1980
1990
2000
Years

5. 3 ePublishing Standardization History
KEPA was established
KEPA founded KECC( Korea Electronic publication Certification Center )
‘Electronic publication certification system’ was started
KEPA founded EBK( eBook Korea )
EBKS( eBook Korea Standard ) 1.0 was announced by EBK
The first Korea eBook Fair was held in Seoul
EBook producing course was started at Kimpo Univ.
Management study utilizing eBook was demonstrated at 5 major university
EBKS 1.0 was adopted as a national standard called KSX 6100
KEPA developed online ‘electronic publication deposit and certification service’ site
KEPA developed ‘eBook hub site’

6. 4 Market Status Contents Market Size ( Unit ; million $ )
Year
2000
2001
2002
2003
2004
2005
Amount 59 68 77
105
137
186
Market Feature
Average growth rate after 2000 = 28.8%
Supply Market
Merger and acquisition between early stage ebook companies.
Appearance of various eBook device like mobile phone, PDA, electronic dictionary , IP-TV, DMB(Digital Multi Media Brocasting), etc.
The market size of eBook S/W and eBook-only H/W is too small to evaluate.
Demand Market
70~80% of the ebook contents sales = Entertainment contents like romance novel, oriental action novel, adult novel etc.
Mobile phone users are rapidly increasing ( Web user : mobile Phone user = 5:5 )

7. 5 Business Model of eBook Contents
Contents Owner & Provider
Writer, Publisher
B2B2C
Transmission
License Contract
Profit Share
5 : 5 – 6:4
User
Consumer
B2B
Service Provider
Library, School
E-library, KMS
Reselling
Contract
Contents
Distributor
Reseller
Portal, ISP
Offline Reseller
Device Company
User
Profit Share
5:(3:2)
Consumer
B2C
Consumer
Consumer
Partnership
Sale
Service

8. 6 ePublishing Companies of Korea
Area
Company
Product or Service
Software
Easy Solution->Acrocube
Adobe Merchant Server & PDF Reader
Genesoft
GeneFriend, Genebook
Unidocs
ezPDF Gate, WebBook
Wisebook->Booktopia
WisePublisher, WiseReader
Korea Ebook->Epyrus
HiBuilder, Hiebook Reader
Innotive
iBrowser, One Click Publisher
Digitomi
TrueEBook
Hardware
Hacker Packers
mBook
Aone Pro Tech
AonePro eBook
Hiebook
Daeyang EnC
MC eBook
Contents
Booktopia
Barobook
Wizbook
Joen Community
WordCPL
KyoboBook

9. 7 Related Market Electronic Textbook Digital Library etc.
: Electronic textbook for primary school distribution project
: The basic law for the electronic textbook utilization in schools
- Needs for device development, contents producing, revision of the related laws
eLearning
: eLearning for the high school students through the EBS and its web site
: uLearning project by the government and industry
Digital Library
: The first digital library called LG Sangnam
- 10% of the total library (10,000)
etc.
- Online periodicals, Album catalog, Game manual, EC catalog etc.

10. 8 Needs for the Future Books
One Source
Multi Use
Publication plan ready for the various media like paper, internet, mobile etc.
Future Books
need…
Flexible forms usable any time and anywhere all over the world
Multimedia contents
like animation, sound,
playables etc.
Digital
Convergence
Ubiquitous

11. 9 Market Prospect - From eBook to uBook
uBook = Reader Oriented Publishing Environment
Paper Book
Sound
Picture
PC eBook ?
Reader Oriented
Mobile eBook
Paper Oriented
Text
Moving Picture
Printed Fascicle
MP3 Audio Book
eBook
uBook

12. Q & A
Thank you !