1. Corporate Portal 2012

2. Portal Growth Portal ranking What did we do Well
Competition and External factors
Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010)
Internet Rank
Etisalat.com.eg
Vodafone.com.eg
Mobinil.com
Oct-Nov 2010
256 65
395
Oct-Nov2011
139 55
262
Political Issues & Imbalances
Introduced Video & Audio rentals in addition to the Micro / Nano Charging
Utilizing Global deals in acquiring the best portal technologies
Acquired all Music Content available in the Market
Increased no. of SMS alerts customer base & services.
Nov-Oct 2011
133 55
354
6 Feb 2012
169 53
289
Competition started to target new devices and platforms in addition to launch of Engezly & 3alsaree3
Portal visits for 2011 vs 2010 till 17th Dec
Let 3rd parties do the Communication for SMS services.
What did we do wrong
How to improve
Ignored Communication
Focus on new Mobile devices as Tablets
2010
2011
Visits
4,419,809
9,112,502
106%
Unique visits
2,505,981
4,378,717
75%
Defocus on Mobile Applications
Work on Smartphones applications on BB & IPhone in addition to the traditional phones
Not targeting new platforms and devices as Tablets
Enhance the Portal & SMS Alert platform

3. 2012 Portal Plan Time line Corporate Portal SelfCare January February
March
Expected launch to E-Shop
April
May
SelfCare Account enhancement
June
July
August
Devices compatibility
September
October
November
December

4. SelfCare account enhancements Competition and External factors
2012 Portal Plan details
E-Shop launch
What did we do Well
SelfCare account enhancements
Competition and External factors
Increased Mobile Portal & SMS Alerts by approx. 5 times (achieved +15 M Vs 4 M in 2010)
Political Issues & Imbalances
New online channel to sell Etisalat products.
Introduced Video & Audio rentals in addition to the Micro / Nano Charging
Users will be able to manage different accounts with the same SelfCare account.
Add a social capability to the account with social media
Utilizing Global deals in acquiring the best portal technologies
Acquired all Music Content available in the Market
Increased no. of SMS alerts customer base & services.
Competition started to target new devices and platforms in addition to launch of Engezly & 3alsaree3
Let 3rd parties do the Communication for SMS services.
Device compatibility
What did we do wrong
How to improve
Ignored Communication
Focus on new Mobile devices as Tablets
Allowing easy access to corporate portal that fits different devices’ screen size.
Tabs
Mobile phones
Defocus on Mobile Applications
Work on Smartphones applications on BB & IPhone in addition to the traditional phones
Not targeting new platforms and devices as Tablets
Enhance the Portal & SMS Alert platform