1. Philp Industries Weekly Summary August 13th - August 19th
Cycle Force Group
Prepared on August 25th 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Excessive Backordered Units
Oversized Carton
Prep - Set creation
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8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
9000 Cycling Bike Baskets
$11,723.84
$1,318.61
9000 Cycling Accessories
$8,908.44
$62.31
9000 Cycling Balance Bikes
$4,971.21
$992.44
9000 Cycling Tubes
$4,967.08
$955.08
9000 Cycling Tires
$4,654.50 $
9000 Cycling Trailers
$4,132.05
$293.97
9000 Cycling Bike Small Parts
$3,522.65
$741.58
9000 Cycling Mountain Bikes
$3,232.97 $
9000 Cycling Drivetrain and Accessories
$3,076.36 $
9000 Cycling Automobile Bike Racks
$2,452.65
$31.54
9000 Cycling Electric Bicycles
$1,645.00 $
9000 Cycling Child Seats
$1,614.31
$451.47
9000 Cycling Handlebars- Stems- and Seatposts
$1,574.62
$60.91
9000 Cycling Unicycles
$1,538.51 $
9000 Cycling Helmets
$1,493.14 $
Private and Confidential | Philp Industries

9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Wald (WALE8)
$12,952.44
$2,278.95
Nantucket Bicycle Basket Co. (NANBD)
$4,948.54 $
M-Wave (MWAB7)
$4,137.08
$87.41
Kawasaki (KAWC7)
$3,817.84
$1,368.00
Panaracer (PANZK)
$3,583.34 $
Ventura (VENX7)
$3,548.22
$79.31
Trail-Gator (TRAYJ)
$3,465.11
$438.69
Stop-A-Flat (STOXV)
$3,107.00
$926.25
Hollandia (HOLBU)
$2,715.75
$1,121.75
Mantis (MANVR)
$2,646.89
$984.95
ByK (BYKA9)
$2,098.00 $
Kenda (KENE8)
$2,037.30 $
Greenfield (GRESX)
$1,895.17
$839.34
Shimano (SHIAJ)
$1,807.05 $
Minoura (MINVD)
$1,606.41
$191.76
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$3,465.07
$536.45
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$3,107.00
$926.25
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$2,125.84 $
Hollandia Evado Electric City Commuter Bicycle (B01L8X7X48)
$1,645.00
Fun Unicycle (B06XSMXHWP)
$1,538.51 $
Bellelli Pepe Rear Mounted Baby Carrier (B WM)
$1,500.33
$451.47
Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH)
$1,360.01
$1,026.97
ByK E-350 Kid's Bike, 18 inch wheels, 8.5 inch frame, for Boys and Girls, f... (B01F26XMEC)
$1,320.00
$330.00
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$1,155.00
$924.00
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$385.00
Individual Products
Product
COGS
Change
Out of Stock
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$3,350.60
$669.10
0.20 %
Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216)
$2,427.75
$311.25
0.12 %
Ventura Universal Bicycle Carrier Rack (B001NGF6AY / )
$1,726.65
$-43.90
0.18 %
Trail-Gator Children's Black Trailer Tow Bar (B0011HZKI8 / )
$1,581.93 $
0.01 %
Wald 742 Training Wheels (16-26-Inch) (B00079WKSO / W742)
$1,454.03 $
0.22 %
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$1,298.99 $
0.04 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$1,260.24
$953.98
83.11 %
Stop-A-Flat 1.75 Tube, Yellow, 16-Inch (B00S0N8WCM / )
$1,183.00
$650.00
0.00 %
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$1,155.00
$924.00
47.98 %
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$385.00
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Hollandia Evado Electric City Commuter Bicycle (B01L8X7X48)
$1,645.00
Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH)
$1,360.01
$1,026.97
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$3,107.00
$926.25
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$1,155.00
$924.00
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$3,465.07
$536.45
Bellelli Pepe Rear Mounted Baby Carrier (B WM)
$1,500.33
$451.47
Rennrad Convertible 2 in 1 Balance/Pedal Bike (B0127BF1GM)
$418.00
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$385.00
Nantucket Basket - The Lightship Oval Collection (B00D3SIHUQ)
$930.59
$365.84
Klokov Olympic Weightlifting Barbell (B01MTCGP24)
$350.00
Increasing Individual Products
Product
COGS
Change
Out of Stock
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$1,260.24
$953.98
83.11 %
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$1,155.00
$924.00
47.98 %
Hollandia Evado Electric City Commuter Bicycle, 3-Speed, 18-quot- Women's Frame,... (B01L6ULODO / HL12B-18)
$840.00
11.40 %
Wald 582 Rear Folding Bicycle Basket (12.75 x 7.25 x 8.5, Black) (B0012DZEBY / W582BL)
$852.79
$806.77
59.45 %
Hollandia Evado Electric City Commuter Bicycle 7-Speed, 18-quot- Women's Frame, ... (B01L6UL7AO / HL13A-18)
$805.00
50.39 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$3,350.60
$669.10
0.20 %
Stop-A-Flat 1.75 Tube, Yellow, 16-Inch (B00S0N8WCM / )
$1,183.00
$650.00
0.00 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, Girl's Bike, Pink (B00Y0PO4Y4 / BY JV)
$990.00
$495.00
0.03 %
Klokov 20 kg Olympic Weightlifting Bumper Plate (Single) (B072KLXLVJ / 0102-PASM-2005)
$663.00
$493.00
28.54 %
Wald 535 Rear Twin Bicycle Carrier Basket (18 x 7.5 x 12) (B000AB6DCS / W535)
$501.60
$456.00
37.02 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Steppenwolf Men's Tycoon LTD Pro Full Suspension Mountain Bike, 27.5 inch w... (B017P7LZZO)
$0.00
$-2,075.99
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017P7KWH6)
$-1,776.99
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$2,125.84 $
ByK E-250 Kid's Bike, 14 inch wheels, 6.5 inch frame, for Boys or Girls, fo... (B01275TAOC)
$778.00 $
Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC)
$1,029.00 $
Viva Legato 7 City Bike with internal hub, 700c Wheels, 53 or 59 cm frame (B00LGZO3NI) $
Mantis Taureno Tandem Bicycle (B01N3SNR9O) $
SE Bikes Royal 16-Speed Road Bicycle (B00LGYZOAA) $
Hollandia New Oma Dutch Cruiser Bicycle (B01MXDJ14E) $
Body Glove Greystone 24.1 Boy's Cruiser Bicycle (B01MQFI9U7) $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Steppenwolf Men's Tycoon LTD Pro Full Suspension Mountain Bike, 27.5 inch w... (B0173GCARO / SWM )
$0.00
$-2,075.99
0.00 %
Steppenwolf Transterra M.E2 Electric City Coummter Bicycle, 700c wheels, (B017361MKK / SWE H-1)
$-1,776.99
Fun Blue 20-quot- Unicycle with Alloy Rim (B003R9U9J8 / ) $
32.65 %
Wald 742 Training Wheels (16-26-Inch) (B00079WKSO / W742)
$1,454.03 $
0.22 %
ByK E-250 Kid's Bike, 14 Inch Wheels, 6.5 Inch Frame, Girls' Bike, Lilac (B01EJY9S2I / BY JV)
$150.00 $
16.56 %
Klokov 25 kg Olympic Weightlifting Bumper Plate (Single) (B071KDCMJY / 0102-PASM-2505) $
9.82 %
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$1,298.99 $
0.04 %
Viva Legato 7 City Bike, 700c Wheels, Men's Bike, Grey, 53 cm Frame (B00K8T2C0O / VIV-002-2A) $
77.79 %
Mantis Taureno Tandem Bike, 26 inch Wheels, 18 inch Frame, Unisex, Red (B00QGPPFVM / MA MT) $
45.87 %
SE Bikes Royal 16-Speed Road Bicycle, Gray, 50 cm (B00GS080A8 / ) $
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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