1. Open Mobile Alliance
Application Layer Interoperability in a Converged World
IMOBICON
Mark Cataldo
Chairman, Open Mobile Alliance Technical Plenary
August 22, 2007

2. Contents Overview of Open Mobile Alliance
Impact of Fixed Mobile Convergence
OMA Working Groups and Industry Relevance
Summary
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

3. “ ” OMA Vision No matter what device I have,
No matter what service I want,
No matter what carrier or network I’m using,
I can communicate, access and exchange information. ”
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

4. The Open Mobile Alliance (OMA)
An international organization developing open, market driven interoperable specifications for global adoption of mobile data services
Created June 2002 by leading mobile operators, device and network suppliers, information technology companies, content and service providers – the entire mobile value chain
Created by combining many existing smaller industry organizations to work under the OMA umbrella
Approximately 350 OMA member companies represent a global organization with members from all regions
More companies from Korea than any other Asian market
45 current Korean member companies
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

5. OMA Deliverables and Value
OMA develops specifications and encourages interoperability at the application level
Broadcast Service, Digital Rights Management, Mobile Location Services, Games Services, Device Management
Scope of OMA specifications reaches beyond mobile market
Applicable to IP based networks both fixed and mobile
Consumer Electronics devices
Traditional PC and telephone environments
OMA avoids duplication, divergence and fragmentation
OMA has an extensive network of liaison relationships
W3C as outlined in Browser presentation by Bennett Marks
TTA and many others - 37 total
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

6. OMA commitment to Interoperability
OMA Interoperability
Verification of interoperability, stability and quality in multi-vendor, multi-operator and multi-content provider environments
OMA commitment to increase number of specification implementations tested
Over 1200 product implementations tested to date
OMA shortening time to market with open and tested quality specifications through its IOP program
More details in IOP presentation by Gilbert Buty
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

7. Contents Overview of Open Mobile Alliance
Impact of Fixed Mobile Convergence
OMA Working Groups and Industry Relevance
Summary
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

8. Convergence is here Multiple network access methods now a reality
Harmonization of user experience will happen in services and applications
Full integration of Internet and Mobile services
New services should take advantage of existing functionality, capabilities and services – not reinventing the wheel
Emerging markets will see Internet access for first time users on mobile devices, not PC’s
Consistent user experience becomes key in services and applications
Agnostic of underlying networks
Hidden complexity for access methods, such as multi-radio devices
Ultimate goal of seamless service access and usability
Fast paced innovation and development increase demand for interoperability and interworking
Equal stake among various elements in end-to-end chain
Demand for quality, open specifications enabling interoperable and conformant implementations
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

9. Deployment and adoption demands global standards
OMA delivers open standard specifications, not products
Enabling differentiable services based upon market demand and quality of products and services
Innovation in mobile industry happening ever more rapidly
Consumers expect to access their data services in any market around the globe, regardless of devices or roaming agreements
Key factor in understanding of how mobile, content and IT industries must work together
Innovation in Internet boom drove the development of Web Services and open standards
the same will happen in broad adoption of broadcast services
Standards based solutions provide the framework for rapid deployment of new products and services
Kevin Holley’s Converged IP Messaging presentation will show need for interoperability across messaging platforms as well as development environments for innovation of new services and products
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

10. Contents Overview of Open Mobile Alliance
Impact of Fixed Mobile Convergence
OMA Working Groups and Industry Relevance
Summary
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

11. Presence & Availability Digital Rights Management
OMA Organization
Board
Technical Plenary
Release Planning
& Management
Requirements
Mobile Broadcast
Device Management
Location
Presence & Availability
Architecture
Browser Technologies
Digital Rights Management
Mobile Comm. & Charging
Push to talk
over cellular
Security
Content Delivery
Data Synchronization
Messaging
Interoperability
Developers
Interests
Game Services
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

12. OMA Current Work Items Work Items developing Enabler Releases57 14 6 8 1
Work Items developing Enabler Releases
Work Items developing Reference Releases/other deliverables
Maintenance Work Items
Suspended Work Items
Work Items under discussion
Total 86 Open Work Items
See
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

13. Example of OMA Success - Device Management
Before DM was specified, the only way to configure devices was:
In factory
In store
Remotely via Client Provisioning and one-way only configuration
Evolving devices and services created need for remote management
Firmware update
Diagnosis and monitoring
Individual installation of software
Device configuration
Scheduling of all of these tasks
Why standardize these functions?
Uniform visibility into the resources and functionality of all devices
Network operators can manage devices, conduct diagnosis and update devices remotely and without direct vendor support
Interoperability directly impacts consumer experience
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

14. OMA Approved Enabler Releases for DM
DM 1.2 moved from Candidate to Approved in 6 months, and there are already many implementations in market
89% deployment rate of OMA DM according to major handset vendors around the globe
90% deployment rate of OMA DM in operator implementations of DM services
Firmware Update Management Object (FUMO) 1.0 completed Interoperability Testing Program
is an Approved Enabler Release
Significant uptake in deployment and ever increasing industry demand for interoperability in device management
applicable to traditional mobile networks and relevant to corporate IT departments/help desks
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

15. Diagnostic Capabilities for Device Management
Diagnostic Monitoring Object – In OMA Work Program
Detect and repair actual or potential problems
Report faults to network
Enable terminals to measure and report key performance indicators
Query device for additional diagnostic data
Operators or corporate helpdesks can also use the diagnostic enabler
Invoke specific repair procedures embedded in a given handset model
Use case
Subscriber reports an error indicator or problem to operator or helpdesk  
Customer care server or help desk agent queries device for more information
Cause of error or problem is identified
Action taken to repair or correct
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

16. Further Developments in DM
Connectivity Management Object -- In OMA Work Program
Seamless operation of device over various protocols without manual administration of the device
UMTS, CDMA2000, WiFi
3GPP Packet Switch, Proxy settings
Wireless data connectivity
Specification of a set of data management object schema
Exposure by an OMA DM client
Targeting by an OMA DM server from operator or corporate infrastructure
Software Component Management Object (SCOMO)
Operator and corporate IT departments can manage software inventory such as libraries and user interface elements.
Allows operators and corporate IT departments to ensure compatibility of old and new software.
Remove and update existing software and install new software.
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

17. Additional Developments in Device Management
Additional DM Enablers in Early Stage Development
Lock and Wipe Management Object – remote deactivation of device
Device Capabilities Management Object – activation or deactivation of hardware on the device (e.g. WiFi access or other capabilities)
Smart Card
Storage or management objects can be associated with SIM card
Users can switch between devices and take security and other settings with them from device to device
Device Profiles Evolution -- Interoperability across OMA Work Program
Not in the OMA DM group, but related
Applications and services need to address variable network environments
Different devices with wide range of capabilities and features
DPE creates enhanced device profiles mechanism
Allows devices to convey real time dynamic device properties to an ASP
Enable any ASP to provide content best suited to device’s capabilities
such as memory size, cache size, CPU load, battery life
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

18. Contents Overview of Open Mobile Alliance
Impact of Fixed Mobile Convergence
OMA Working Groups and Industry Relevance
Summary
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.

19. Summary Multiple modes of connection are a reality
Connect and reconnect PC’s and handsets
Access data or move content between users and devices
Make users and networks more accessible to increasing number of content, service and application providers
Notion of mobile value chain is widening to include new industries, such as mobile advertising, presented by David Puron
No need to reinvent the wheel
Demands of innovation require incorporating what already exists to support interoperability with new devices and services
Mobility is for everyone, everywhere
At home, in the office, on the road, consumer and enterprise applications must work with ever more complex multi-use devices in multiple environments across a variety of networks and regions
Interoperability is the road to convergence and seamless services
Copyright 2007
Open Mobile Alliance Ltd. All Rights Reserved.