1. Expanding Your Social Network
Greg Quirk
(613)

2. Social Networks
Social networks are a way to connect, and interact, with current and potential customers
Puts a non-corporate face on the company
Provides value to the members
Consists of many different aspects

3. How To Increase Visibility
Be seen
Created and update profiles on popular social network sites
LinkedIn, Twitter, Blog, FaceBook, MySpace
Be found
SEO, Paid Search, AdWords
Be identified
Put a face on the company

4. LinkedIn Ensure corporate profile is up to date and accurate
Get employees to include a profile
Feed news to the site
Join groups
Answer questions

5. Twitter Make posts short enough to be reTweeted
Update often – anytime something happens
Include tiny links

6. Blog Provide education and value
Talk about the industry, not just the company
Do not mislead readers
Engage all participants

7. FaceBook / MySpace Not seen as a professional social network
Still need to have a profile, but not updated as often

8. SEO, AdWords, Paid Search
Select relevant words for entries
Track results to learn and improve

9. Put a Face on the Company
People want to connect with someone
Find spokespeople
Encourage involvement
Personalize

10. Expanding Your Social Network
Greg Quirk
(613)