1. Public Relations General Markets
Local Television Interviews
WGN Channel 9 Chicago: client was featured in a local channel in the primetime 9:00 PM news. The interview was in regards to the faulty WEN hair products, Dr. Memar shared his thoughts and tips for choosing the right products.
Results:
WGN News at 9pm 1/14/16
5 minutes and 41 second interview duration
2 ten second promos featuring the story
1 ten second promo featuring the client
Media value of $63,723
Interview video featured on website
Interview also featured on WGN facebook, WGN Investigates facebook, Reporter’s twitter and facebook page.

4. Dr. Memar Media Placement Summary
Ethnic Media
CPR-TV Chicago Philippine Reports (Chicago cable stations Comcast, RCN, WOW): An ethnic Filipino/Asian/Hispanic TV show featured in the Chicago land area with a viewership of 500,000. Client was featured in a two segment interview that showcased skin care, beauty products and procedures available.
Results:
Two segment interview 7/5/16 and 7/12/16
30 minute total air time interview
Segments ran an additional 5 times for two consecutive weeks
Interview showcased the clients expertise and a live demonstration
Media value $9,600

5. Dr. Memar Media Placement Summary
Media Outreach
Press Release: Various press releases showcasing clients health and beauty expertise were e-blasted to local and national media outlets i.e radio, print, television, web-based media etc. Some press releases were modified to target a specific audience such as African Americans, Asians and Hispanics.