1. Low Risk Link Buying

2. Alternatives to Buying Links
Syndicate content on other sites
Builds authority, sends traffic, and flows PageRank
Barter
Give stuff away
Discounts for certain sectors (big in education)
Buy competing websites
Social interacton
Public relations campaigns
Pump your publicity

3. Encouraging Organic Links
Cumulative advantage
Regular editorial voice
Community participation
Show social proof
Beautiful site design
Signs of credibility – about us, etc.

4. Yahoo Directory
Pick the best category that you have a chance at listing on
Want to be in the first 20 results
Can sponsor category if you are not

5. Business.com Directory
Submit a leading guide to Work.com
Instead of paying recurring, you get
Free exposure
Multiple deep links
Exposure on Work.com too

6. The Directory Purge of 2007 Google killed many directories Buy in if
PageRank is where you expect it, and
Cache dates are recent
Listing quality decent
I like niche directories, JoeAnt, & BOTW
Other small ones too

7. AdWords Ads for Linkbait
Create industry leading content for authoritative easy-to-link-at topics
Buy AdWords for a wide basket of related keywords

8. Clean bought links
Blog about new Google products and wait for ____ to blog about your blog post
Use Google Checkout – designer portfolio, etc.
Sponsor events & advertise
Contests & award programs
Donate or give stuff away
Widgets are big
Affiliate programs

9. Dirty links
Try to get links hidden in content or organic looking links lists – without disclosure
Run really dirty stuff through your affiliate program

10. Thank you! 