1. BUILDING YOUR PERSONAL BRAND
Presented by:

2. 2017 AISES NATIONAL CONFERENCE September 21-23, 2017 Denver, CO “40 YEARS SUPPORTING NATIVE PEOPLE IN STEM”

3. MAKING THE MOST OF YOUR NATIONAL CONFERENCE EXPERIENCE
Opening Ceremony: Thursday (9/21) from 8:30 – 10:45 am
Resume Room: Thursday (9/21) and Friday (9/22) from 8 – 6 pm
Networking Suites: Thursday (9/21) from 5 – 7 pm
College and Career Fair: Friday (9/22) from 9 – 5 pm
Student Social Event- Friday (9/22) from 8 – 10:30 pm
AISES Members Meeting (All College Students & Professional Members welcome)
Saturday (9/23) from 10:30am to 11:30am
National College Student Caucus Meeting & Election- Saturday (9/23) from 1:30 – 2:20 pm
Closing Gala – Saturday (9/23) 6: pm
Powwow – Saturday (9/23) from 9 pm – 12 midnight
For the complete agenda, please visit:

4. Peter J. Mostachetti, LMSW
Welcome
GUEST SPEAKERS:
Tara Astigarraga
Sr. Software Engineer, Master Inventor IBM Research, Cloud Foundation Services
Peter J. Mostachetti, LMSW
Global Leader, Continuous Learning
Leadership and Management Development,
Manager Champion
Masharn Austin
Leadership Solutions Incubator,
IBM Leadership Academy 2

5. What do you want to be known for?
“Most of us are just walking
around every day trying to
not look weird” 3

6. Building your brand Be authentic Develop yourself
Declare your commitment
Build diverse networks and develop relationships
Share your knowledge and experience
Track accomplishments 4

7. Eminence Presence Communication Things to keep in mind!!
Personal Brand
WHAT ARE YOU KNOWN FOR?
Values
Distinct points of view
Visionary/future building
HOW DO YOU PRESENT YOURSELF?
Handshake
Eye contact
Smile first, but all facial expressions are important
Hygiene & Dress
Posture
Gestures
HOW DO YOU EXPRESS YOUR THINKING?
How the messages are constructed (Sentence Structure, Vocabulary, etc.)
How the messages are delivered (tone of voice & projection, passion & commitment)
What messages go where (what is the objective)
Personally (F2F/phone)
Digitally
Intentional,
Impactful,
Consistent,
Aligned,
Agile,
= AUTHENTIC 7

8. Take a few minutes to reflect on these statements.
I am known for [2-4 things]. By this time next year, I plan to be known for [1-2 more things].
My current project is challenging me in the following [1-3 ways].
New stuff I’ve learned in the last 90 days includes [1-3 things].
Important new additions to my network in the last 90 days include [2-4 names].
My public local/regional/national/global “visibility program” (volunteer?) consists of [1-2 things].
My principal “leadership development activity” for the next 90 days is [1 item].
My resume is discernibly different from last year’s on this date in the following [1-2 ways]. 5

9. Thank you! 2