1. Careers in Marketing
Fall 2017

2. What Can I Do in Marketing?
Brand management
Corporate sales
Advertising management (Accounts side)
Data analytics
Marketing research
Fashion marketing
Retail Design and Development
SEM + SEO
Digital advertising
Fundraising
Event planning
Social media
Direct marketing
Search engine marketing/optimization
Sports marketing

3. Help Wanted: Apply Now Experience is mission critical
Summer internships
In-semester part time local work
Immersions
Case competitions
We have the resources to get you this experience
Marketing department
O’Donnell Center support
Undergraduate Career Center team
Handshake
Alumni in great places

4. Brand Management

5. Day in the life: Brand Management
A day in the life of an assistant brand manager, vault.com

6. Brand Management Career Path
CoOp, Field Sales or MBA
Get trained in managing your territory, learn the business, meet the customers
Assistant Brand Manager
Support the brand with by applying what you learned in the field
Associate Brand Manager
Take increasing responsibility for product, price, promotion and place decisions
Brand Manager
Run your own ’business’, with full responsibility for the 4Ps, P/L, sales and budget

7. Business Development and Sales

8. Entry Level Positions
Field Sales
Business Analyst
Marketing Support

9. Field Sales Examples: P&G + Unilever

10. Fashion and Retail

11. Assistant Merchandiser
Entry Level Positions
Floor Sales (Manager)
Assistant Buyer
Assistant Merchandiser
Data Analyst
Marketing Support
E-commerce
Retail
Brand

12. Digital, Online and Social Media Marketing

14. Digital Marketing Entry Level Positions
Data Analyst
SEM/SEO
Advertising/
Programmatic
Marketing specialist
Social Media Manager
Digital Content Manager

15. Digital Marketing Skills
Creative Business Problem Solving
Data Analytics 
Understanding the customer
Market trend analysis
Primary market research
Targeting and positioning
Statistical analysis
Market segmentation
Programming
Recommendations and insights
Data visualization

16. Advertising
Red Tettemer is hotlink to site.

17. Media Buying and Planning
Advertising
Account Services
Media Buying and Planning
Creative
Research

18. Account Services Advertising
Represent the client’s view within the organization
Liaison between the client and the agency
Work with client to generate a creative brief: outline of key strategic goals for your project
Manage creative presentation
Develop viable media plan
Handle billing and budgeting
Account Services

19. Advertising Career Path
Assistant Account Executive
Learn how to manage an account, work with clients, work with the internal team
Associate Account Executive
Increase client contact, begin to generate new business, assist with presentations, research and budget
Account Executive
Develop new business, manage existing business, manage budget and P/L, key liaison between client and internal team

20. Sports Marketing

21. Sports Marketing Entry Level
Individual/Group
Ticket Sales
Direct Marketing
Game Day Services (work the game)
Social Media Services
Data Analyst

22. Marketing for Non-Profits

23. Got a Job! Recent Marketing Placements
Average Starting Salary
~ $60,000
Often plus car, bonus, commission…

24. market u Weekly newsletter Website with all things marketing
Job of the week
Internship of the week
Event of the week
Article of the week
Website with all things marketing
Class year events

26. Experiential Marketing
Industry Conferences in NYC
TREKs to NYC
Digital agencies
Marketing Start-ups
Alum meet-ups
Two day immersions

27. Specialty Advisors Advertising: H.K. Bang, Beth Vallen
Brand Management: Greg Bonner
Business Development and Sales: Les Lottman
Marketing Analytics: Julie Pirsch
Digital Marketing: Eric Karson
Direct Marketing: Eric Karson
Marketing Research: Aronte Bennett
Fashion Marketing:  Julie Pirsch
International Marketing: Ray Taylor
Retail Design and Development: Julie Pirsch
Sports Marketing: Jeremy Kees

28. What Can I Do in Marketing?
Awesome Classes
Awesome Experience
Awesome Learning
Awesome Placement